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Ampush Insights

How We Use Facebook Video To Drive Conversions For Mobile Games

How We Use Facebook Video To Drive Conversions For Mobile Games

By Diana Mackie • April 25, 2016

Our Facebook Video for Mobile Gaming case study takes a look at how Ampush increased app installs and lowered the cost of acquisition for a strategy mobile game using Facebook Video Ads. Our partner wanted to launch a new gaming title, and looked to Ampush to drive most of their …

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Managing Risks vs Rewards: Facebook Bidding for Mobile App Install Campaigns

Managing Risks vs Rewards: Facebook Bidding for Mobile App Install Campaigns

By Jay Gleba • April 20, 2016

Understanding how users are acquired and paid for is a matter of survival for mobile app developers. Most marketers have a good grasp on how Facebook bidding affects their costs directionally, but to amplify performance and drive volume, we take our partners’ campaigns beyond basic bidding techniques and embrace strategic, …

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What Agencies Are Too Scared To Tell You, But We Will

What Agencies Are Too Scared To Tell You, But We Will

By Adonis Voulgaris • April 13, 2016

Agencies have long managed the majority of the top brands’ advertising dollars, but that’s now changing fast. Traditional agencies favor tried and true campaign formulas and traditional metrics of “success”. However, in today’s digital world the Facebook  KPIs of yesteryear such as cost per click (CPC), click through rate (CTR), …

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The Right Way To Approach Subscription Service Advertising

The Right Way To Approach Subscription Service Advertising

By Thomas Daffern • April 6, 2016

Subscription services are big business these days. Leveraging this model can lead to great revenue growth for e-commerce or entertainment brands as subscriptions represent a long-term, committed relationship with the consumer, which is more valuable than a one time transaction. According to a recent study by Retention Science, …

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Why Optimal Frequency is Key

Why Optimal Frequency is Key

By Anna Parmelee • March 23, 2016

When monitoring the performance of a brand’s ads, most marketers focus on “the classics”: click-through rate (CTR), conversion rate (CR), or cost per action (CPA). However, here at Ampush we take things to a, deeper, more insight-filled level by also monitoring an often overlooked performance metric: Frequency. We’ve found that …

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How Carousel Ads Can Drive Performance for Mobile Apps

How Carousel Ads Can Drive Performance for Mobile Apps

By Matrica Berg • March 16, 2016

Most marketers think e-commerce and retail when they hear mentions of Facebook’s Carousel Ads, but this creative unit can actually drive excellent performance for your mobile app advertising campaigns as well!   Carousel Ads Convey Messages Visually (& Impactfully) A picture is worth a thousand words, …

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How We Used Twitter to Drive Mobile App Installs

How We Used Twitter to Drive Mobile App Installs

By Diana Mackie • March 9, 2016

Our most recent case study takes a look at how Ampush successfully drove a high volume of mobile app installs on Twitter for a prominent newspaper brand. Our partner’s app install efforts on Twitter had plateaued, so our mission was to find a way to …

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How We Maximize Holiday Campaigns for Our Partners

How We Maximize Holiday Campaigns for Our Partners

By Diana Mackie & Ali Vivinetto • February 10, 2016

Are your direct response campaigns missing out on the full potential of each customer, or potential customers all together? Don’t focus your marketing messages too narrowly when it comes to gift-giving holidays- consumer gifting habits are very diverse and often include numerous recipients!   Address Diverse Shopping Habits …

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What Matters Most When Determining A Customer’s True LTV

What Matters Most When Determining A Customer’s True LTV

By Victoria Stringfellow • December 9, 2015

Facebook campaigns present a unique opportunity to both determine and understand the true lifetime value (LTV) of your customers. Not all customers have the same LTV potential and the savviest brands should target each individually. Here at Ampush, we’re experts at helping …

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How Top Brands Can Maximize Performance On Pinterest

How Top Brands Can Maximize Performance On Pinterest

By Hayley Lafleche • December 2, 2015

With 100+ million active monthly users, Pinterest is a great platform for top brands to leverage to drive performance. Pinterest users come to the site to research, plan, and be visually entertained- they are more ready to take action than users of other popular platforms. Pinterest can be …

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