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Ampush Insights

F8 News: What Advertisers Need to Know

F8 News: What Advertisers Need to Know

March 26, 2015

This week kicked off Facebook’s annual developer conference, F8. As expected, the two-day event was packed full of announcements around Facebook’s ever-growing product suite. And with each announcement, a new opportunity for marketers. Read our quick summaries below to find out what F8 news you should care about and why …

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Video Recap: Ampush Offsite 2015

Video Recap: Ampush Offsite 2015

By Marissa Cazem & Joyce Tabujara • March 6, 2015

This year, the Ampush team traveled to sunny Palm Springs for our annual offsite event, a trip we dedicated to strengthening our personal bonds and our vision as leaders in the mobile advertising industry. A motley of thinkers, influencers, and entrepreneurs flew from all over the country (New York, Boston, …

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Conversion Lift: Connecting Facebook Campaigns to the Bottom Line

Conversion Lift: Connecting Facebook Campaigns to the Bottom Line

By Stephen Todres • February 10, 2015

We all know it’s easier to track revenue from people who have seen your Facebook ads than, say, a TV commercial. However, Facebook attribution can still be a little thorny, especially for companies that are also advertising heavily on other platforms. In 2015, Facebook seeks to clear the air when …

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Reach People Near Your Business with Local Awareness Ads

Reach People Near Your Business with Local Awareness Ads

By Jessica Chang, Media Analyst • January 27, 2015

With its 1.3 billion users and wealth of targeting options, Facebook is an incredibly powerful platform for reaching large, global audiences while maintaining narrow targeting. However, not every marketer wants their campaign to reach hundreds of million users.  Sometimes it makes more sense to keep it local. Advertisers have a …

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Ampush, Through the Eyes of Co-Founder, Nick Shah

Ampush, Through the Eyes of Co-Founder, Nick Shah

January 20, 2015

MakersSquare, a JavaScript programming bootcamp and immersion coding school, recently sat down with Ampush COO and co-founder, Nick Shah, to discuss what it’s like to work at Ampush, what we look for in new hires – specifically developers, and what goes into building a cross-platform mobile advertising platform that serves hundreds …

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Holiday Ad Strategy: Set the Stage with Sequencing

Holiday Ad Strategy: Set the Stage with Sequencing

November 25, 2014

This holiday season, the big buzzword when it comes to Facebook advertising campaigns is sequencing. Campaigns that show ads in a strategic sequence, that first introduce the consumer to a brand, then to the brand’s products, then direct them to buy, are more effective at engaging the consumer than campaigns …

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Women in Engineering: Knock for opportunities

Women in Engineering: Knock for opportunities

By Kanchan, Jindal • November 4, 2014

We have overarching data to conclude that females are widely under-represented when it comes to our tech industry. As of 2014, women represent only 30% of those employed at seven of the top technology companies and the numbers drop even further when it comes to engineering departments. Research also …

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