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Ampush Insights

The Five Essentials of a Killer Facebook Video Campaign

The Five Essentials of a Killer Facebook Video Campaign

By Kelly Lammerts Van Bueren • April 7, 2015

Originally published on the KISSmetrics Blog Over three billion videos are watched on Facebook® each day – and for good reason. Video is eye-catching, engaging and, when used properly, is a great way to bring life to a product or brand. Combine this with the wealth of targeting options available on …

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F8 News: What Advertisers Need to Know

F8 News: What Advertisers Need to Know

By Marissa Cazem • March 26, 2015

This week kicked off Facebook’s annual developer conference, F8. As expected, the two-day event was packed full of announcements around Facebook’s ever-growing product suite. And with each announcement, a new opportunity for marketers. Read our quick summaries below to find out what F8 news you should care about and why …

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Video Recap: Ampush Offsite 2015

Video Recap: Ampush Offsite 2015

By Marissa Cazem & Joyce Tabujara • March 6, 2015

This year, the Ampush team traveled to sunny Palm Springs for our annual offsite event, a trip we dedicated to strengthening our personal bonds and our vision as leaders in the mobile advertising industry. A motley of thinkers, influencers, and entrepreneurs flew from all over the country (New York, Boston, …

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Conversion Lift: Connecting Facebook Campaigns to the Bottom Line

Conversion Lift: Connecting Facebook Campaigns to the Bottom Line

By Stephen Todres • February 10, 2015

We all know it’s easier to track revenue from people who have seen your Facebook ads than, say, a TV commercial. However, Facebook attribution can still be a little thorny, especially for companies that are also advertising heavily on other platforms. In 2015, Facebook seeks to clear the air when …

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