January 30, 2015
The Super Bowl is every advertiser’s dream. Millions, upon millions of viewers are glued to their televisions. But, TV time is pretty costly, and quite frankly not always the best solution or investment for everyone. This year, a whopping 30 seconds of airtime will cost $4.5 million. If …
January 27, 2015
With its 1.3 billion users and wealth of targeting options, Facebook is an incredibly powerful platform for reaching large, global audiences while maintaining narrow targeting. However, not every marketer wants their campaign to reach hundreds of million users. Sometimes it makes more sense to keep it local. Advertisers have a …
January 20, 2015
November 25, 2014
This holiday season, the big buzzword when it comes to Facebook advertising campaigns is sequencing. Campaigns that show ads in a strategic sequence, that first introduce the consumer to a brand, then to the brand’s products, then direct them to buy, are more effective at engaging the consumer than campaigns …
November 4, 2014
We have overarching data to conclude that females are widely under-represented when it comes to our tech industry. As of 2014, women represent only 30% of those employed at seven of the top technology companies and the numbers drop even further when it comes to engineering departments. Research also …
October 29, 2014
In the realm of digital marketing, brand and direct response advertisers have been utilizing Facebook, Twitter, and other media channels to achieve their marketing objectives for years. As the advertising technology space gets more sophisticated, more and more industries are joining the trend of advertising “in-feed” and are pushing to …
October 23, 2014
This month marks the five year anniversary from when we embarked on a journey to start Ampush! It’s quite an understatement to say that being here today is a dream come true. What’s more is that we can’t remember a time when we were more excited about …
October 14, 2014
50 Things I've Learned In The Last 5 Years Of Starting & Running Ampush. Tenacity is the most important trait for building a company. It is not intelligence, creativity or salesmanship, but sheer determination. Wake up every day and push the ball forward...
September 25, 2014
Larger screens and the introduction of a streamlined mobile checkout process should open the door to mobile e-commerce.
September 23, 2014
When growing your base of quality customers is of the utmost importance, you will at some point question if managing your Facebook or Twitter advertising campaigns in-house is the right choice for your business. Taking operations in-house may seem like the budget-conscious choice, but a step back reveals there are many hidden costs to building a top tier team.