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Ampush Insights

The Five Essentials of a Killer Facebook Video Campaign

The Five Essentials of a Killer Facebook Video Campaign

By Kelly Lammerts Van Bueren • April 7, 2015

Originally published on the KISSmetrics Blog Over three billion videos are watched on Facebook® each day – and for good reason. Video is eye-catching, engaging and, when used properly, is a great way to bring life to a product or brand. Combine this with the wealth of targeting options available on …

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F8 News: What Advertisers Need to Know

F8 News: What Advertisers Need to Know

March 26, 2015

This week kicked off Facebook’s annual developer conference, F8. As expected, the two-day event was packed full of announcements around Facebook’s ever-growing product suite. And with each announcement, a new opportunity for marketers. Read our quick summaries below to find out what F8 news you should care about and why …

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Video Recap: Ampush Offsite 2015

Video Recap: Ampush Offsite 2015

By Marissa Cazem & Joyce Tabujara • March 6, 2015

This year, the Ampush team traveled to sunny Palm Springs for our annual offsite event, a trip we dedicated to strengthening our personal bonds and our vision as leaders in the mobile advertising industry. A motley of thinkers, influencers, and entrepreneurs flew from all over the country (New York, Boston, …

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Conversion Lift: Connecting Facebook Campaigns to the Bottom Line

Conversion Lift: Connecting Facebook Campaigns to the Bottom Line

By Stephen Todres • February 10, 2015

We all know it’s easier to track revenue from people who have seen your Facebook ads than, say, a TV commercial. However, Facebook attribution can still be a little thorny, especially for companies that are also advertising heavily on other platforms. In 2015, Facebook seeks to clear the air when …

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Reach People Near Your Business with Local Awareness Ads

Reach People Near Your Business with Local Awareness Ads

By Jessica Chang, Media Analyst • January 27, 2015

With its 1.3 billion users and wealth of targeting options, Facebook is an incredibly powerful platform for reaching large, global audiences while maintaining narrow targeting. However, not every marketer wants their campaign to reach hundreds of million users.  Sometimes it makes more sense to keep it local. Advertisers have a …

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