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Ampush Insights

How We Helped An Ecomm Brand Connect to New Customers on Instagram

How We Helped An Ecomm Brand Connect to New Customers on Instagram

By Diana Mackie • June 21, 2016

Instagram is a great platform for visual brands, and it was a particularly great fit for one of our partners, Framebridge, who’s custom framing services includes a from-your-Instagram-to-frame offering. As a relatively new start-up, Framebridge wanted to attract new, loyal customers. Framebridge hoped to drive offline conversions and …

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Ampush’s Take: Mary Meeker’s Internet Trends Report

Ampush’s Take: Mary Meeker’s Internet Trends Report

By Ali Vivinetto • June 10, 2016

Each year, Mary Meeker of KPBC releases her Internet Trends Report as the definitive guide to what’s happening in digital. The scope is vast — everything from global internet usage trends to re-imagining the future of transportation — and the content is incredibly relevant to all eCommerce marketers. Since …

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Why Brands Should Work With An Official Marketing Partner

Why Brands Should Work With An Official Marketing Partner

By Diana Mackie • May 30, 2016

Being an official marketing partner with Facebook, Instagram, Twitter and Pinterest means Ampush has been recognized for being able to provide top-notch advertising software, services and performance. Official partners have specialized expertise in advertising and marketing tactics tailored to each platform. Our status as an official marketing partner of the …

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The Right Way To Approach Credit Card Acquisition Campaigns

The Right Way To Approach Credit Card Acquisition Campaigns

By Conner Cole • May 25, 2016

Most brands approach credit card acquisition campaigns with generic display ads and an emphasis on driving top of the funnel website traffic. Ampush, however, has developed an improved, performance-oriented approach to credit card acquisition from Facebook using our signature tech + team approach that both improves the customer journey …

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Combining the Powers of Facebook & Instagram to Drive Website Traffic

Combining the Powers of Facebook & Instagram to Drive Website Traffic

By Anna Parmelee • May 20, 2016

This week’s featured case study examines how Ampush helped a prominent newspaper publisher boost engagement with their digital news content by running cross-platform marketing across both Facebook and Instagram. Our partner was looking to leverage their mobile-friendly news app in order to drive traffic to high-quality news content and to increase app …

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Ampush Helps National Brands Run Personalized Marketing Campaigns

Ampush Helps National Brands Run Personalized Marketing Campaigns

By Kevin Wyckoff • May 18, 2016

One of the biggest challenges for brands with a nationwide presence is executing effective personalized marketing campaigns at scale. Ampush overcame this challenge for one our partners, an e-ticketing brand. Much like franchise businesses, our partner is a global brand that needs to connect with customers on a hyper-local …

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How Ampush Drove 200% ROAS for a Twitter User Acquisition Campaign

How Ampush Drove 200% ROAS for a Twitter User Acquisition Campaign

By Diana Mackie • May 9, 2016

When a fast-growing subscription-based e-commerce company wanted to add another user acquisition channel, they looked to Ampush to help devise the best direct response strategy to drive new subscriptions from Twitter. Budget was a top concern for this e-commerce partner. Ampush analysts focused the Twitter user acquisition campaign on return on …

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Advanced Facebook Targeting: Website Custom Audiences 3.0

Advanced Facebook Targeting: Website Custom Audiences 3.0

By Lia Gallitano • May 6, 2016

Ampush recently integrated with Facebook’s new Website Custom Audiences (WCA 3.0) to help our partners target potential customers in new ways that are more granular and complex.  Adding WCA 3.0 to our audience targeting strategy helps brands better tailor their messages and delivers deeper insights into the customer …

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How We Use Facebook Video To Drive Conversions For Mobile Games

How We Use Facebook Video To Drive Conversions For Mobile Games

By Diana Mackie • April 25, 2016

Our Facebook Video for Mobile Gaming case study takes a look at how Ampush increased app installs and lowered the cost of acquisition for a strategy mobile game using Facebook Video Ads. Our partner wanted to launch a new gaming title, and looked to Ampush to drive most of their …

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Managing Risks vs Rewards: Facebook Bidding for Mobile App Install Campaigns

Managing Risks vs Rewards: Facebook Bidding for Mobile App Install Campaigns

By Jay Gleba • April 20, 2016

Understanding how users are acquired and paid for is a matter of survival for mobile app developers. Most marketers have a good grasp on how Facebook bidding affects their costs directionally, but to amplify performance and drive volume, we take our partners’ campaigns beyond basic bidding techniques and embrace strategic, …

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