Our clients often operate within crowded, hypercompetitive markets where finding new audiences at scale can be difficult. Advertisers within these markets are always challenged to keep customer acquisition costs at a minimum through the right combination of offer, creative, ad type, and targeting. Through the AMP 2.0 Marketing Platform, we are able to test all available bid types, compare hundreds of creative iterations and copy, and target thousands of permutations of audience groups through one of the premier digital advertising channels: Facebook.
Since its creation in 2005, Cyber Monday has grown to become the single biggest online shopping day of the year. Online shopping this holiday season is expected to grow by as much as 15% topping over $2 billion. Targeted advertising on native social platforms like Facebook and increased mobile usage are at the heart of this online sales blitz, in what is fast becoming a holiday shopping staple.
Jon Oberlander is Director of Media at Ampush and a renowned industry leader in user-acquisition for clients that range across social games, online dating sites, streaming music apps, and e-commerce. His career includes stops as a corporate attorney, a futures trader, and a professional poker player. This winter he will share his expertise on customer acquisition, social gambling, and mobile gaming.
The winter holidays loom larger than ever this year for Facebook advertisers. The shopping season is the shortest it’s been since 2002, consumers are savvier comparison shoppers through the use of mobile apps and social media, and trusted online reviews and peer recommendations are more powerful than ever.
After beating revenue estimates in 3 of the last 4 quarters, Facebook reported its first $2 billion quarter ($2.02B), soaring past the $1.91 billion in revenue anticipated by Wall Street. This impressive showing is due in large part to revamped ad policies, a focus on Preferred Marketing Developers (PMDs), and an increased mobile presence.