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Ampush Insights

What Matters Most When Determining A Customer’s True LTV

What Matters Most When Determining A Customer’s True LTV

By Victoria Stringfellow • December 9, 2015

Facebook campaigns present a unique opportunity to both determine and understand the true lifetime value (LTV) of your customers. Not all customers have the same LTV potential and the savviest brands should target each individually. Here at Ampush, we’re experts at helping …

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How Top Brands Can Maximize Performance On Pinterest

How Top Brands Can Maximize Performance On Pinterest

By Hayley Lafleche • December 2, 2015

With 100+ million active monthly users, Pinterest is a great platform for top brands to leverage to drive performance. Pinterest users come to the site to research, plan, and be visually entertained- they are more ready to take action than users of other popular platforms. Pinterest can be …

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Ampush Drives Performance for Three of the Top Ten Advertisers on Instagram

Ampush Drives Performance for Three of the Top Ten Advertisers on Instagram

By Matt Collins • November 10, 2015

Since Instagram first opened its platform to marketers via an API, Ampush has on-boarded 25 advertisers. Not surprisingly, given Ampush’s historical success with direct response, many of these partners have had downstream marketing objectives tied to measurable conversion outcomes. Early returns have been impressive, as many of our partners are meeting or …

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How Best To Leverage Twitter Retargeting For Website Traffic

How Best To Leverage Twitter Retargeting For Website Traffic

By Alba Mertira, Ampush Twitter Expert • November 4, 2015

Retargeting based on website traffic increases the efficiency and success of Direct Response campaigns. Given that today’s consumers typically conduct online research before making a purchase decision, savvy businesses should include retargeting in their full funnel advertising plan. Retargeting campaigns are particularly valuable on platforms where a user’s …

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The Five Questions Every Company Should Ask A Facebook Marketing Partner

The Five Questions Every Company Should Ask A Facebook Marketing Partner

By Brian Getchell • September 30, 2015

Facebook Marketing Partners, or FMPs, exist to help clients market more efficiently and effectively on Facebook. Because users spend so much of their time using Facebook on their mobile devices, this means that FMPs can help you accelerate your mobile marketing strategy. That makes FMPs critical for …

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Unlocking the Potential of Facebook’s Relevance Score

Unlocking the Potential of Facebook’s Relevance Score

By Brian Gruosso • September 16, 2015

Are you utilizing Facebook’s Relevance Score to its fullest potential? As one of the most insightful tools available to mobile advertisers, this metric warrants a deep understanding. That’s because it’s integral to unlocking powerful insights into your brand’s Facebook performance.   Facebook’s 1-10 score is more than a performance metric …

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