15 Stats that Prove Native Advertising on Mobile is Here to Stay

15 Stats that Prove Native Advertising on Mobile is Here to Stay

June 12, 2014

Some advertising nay-sayers still claim “native advertising is just a trend,” but numbers don’t lie – native advertising on mobile devices is here to stay and coming in hot.

We’ve rounded up the most telling statistics that show just how fast mobile advertising is growing and why the native ad format will be the winning choice for advertisers.

  • 1.76 billion people internationally will own and use smartphones monthly by the end of 2014, a 25% increase from the year prior.  (eMarketer)
  •  By 2017, more than one-third of the global population will be smartphone users. (eMarketer)
  •  60% of U.S. online consumers will own a tablet by 2017. (Forrester)
  •  Mobile now comprises 25% of all e-commerce traffic. (Monetate)
  • 48% of the time U.S. consumers spend with e-retail occurs on a mobile device: 34% on a smartphone and 14% on a tablet. (ComScore)
  • 64% of smartphone owners have made a mobile purchase after seeing a mobile ad. (BizReport)
  •  Of all time spent per day on major media, 23% of time is spent on mobile devices; however only 4% of ad budget goes towards mobile – a huge gap that will be filled in the next few years. (eMarketer, KPCB)
  •  In 2014, mobile ad spend will reach $31.45 billion, accounting for nearly one-quarter of total digital ad spending worldwide. (eMarketer)
  •  In 2017, US mobile ad spend is forecast to blow past display posting $35.62 in ad spending compared to the desktop’s $27.21 billion. (eMarketer)
  •  Mobile ad spend increased the most year over year in the Pharmaceuticals industry (744%), followed by News (530%), Sports (411%), Consumer Goods (357%), and Entertainment (264%) industries. (eMarketer)
  •  Mobile ads in a native format drive four times higher click through rates than mobile banner ads and are viewed 53% more frequently by consumers. (OPA, Sharethrough)
  • Native social advertising revenues will grow from $1.6 billion to $4.6 billion in 2017. (BIA Kelsey)
  •  Mobile advertising generated 59% of Facebook’s total revenue in Q1 2014, totally $2.5 billion. (Facebook)
  •  Facebook News Feed ads drive 28 times higher click through rates at a 42% lower cost per click than banner-like right hand column ads. (Adobe)
  •  Advertisers that use Facebook News Feed ads on mobile, combined with precise targeting, testing and rigorous optimization, have seen up to 400% return on ad spend. (Ampush)