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Ampush Insights

How Carousel Ads Can Drive Performance for Mobile Apps

How Carousel Ads Can Drive Performance for Mobile Apps

By Matrica Berg • March 16, 2016

Most marketers think e-commerce and retail when they hear mentions of Facebook’s Carousel Ads, but this creative unit can actually drive excellent performance for your mobile app advertising campaigns as well!   Carousel Ads Convey Messages Visually (& Impactfully) A picture is worth a thousand words, …

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How We Used Twitter to Drive Mobile App Installs

How We Used Twitter to Drive Mobile App Installs

By Diana Mackie • March 9, 2016

Our most recent case study takes a look at how Ampush successfully drove a high volume of mobile app installs on Twitter for a prominent newspaper brand. Our partner’s app install efforts on Twitter had plateaued, so our mission was to find a way to …

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How We Maximize Holiday Campaigns for Our Partners

How We Maximize Holiday Campaigns for Our Partners

By Diana Mackie & Ali Vivinetto • February 10, 2016

Are your direct response campaigns missing out on the full potential of each customer, or potential customers all together? Don’t focus your marketing messages too narrowly when it comes to gift-giving holidays- consumer gifting habits are very diverse and often include numerous recipients!   Address Diverse Shopping Habits …

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Creative Best Practices for a Home-Run Ad

Creative Best Practices for a Home-Run Ad

By Diana Mackie • February 5, 2016

Choosing the right platform, placement, and targeting are all important, but killer visuals and copy are the x-factors that will make your ad stand out from the crowd and reach optimal performance. Follow our creative best practices guide to attract customers, gain their interest, generate demand, and provoke action with your ads.

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What Matters Most When Determining A Customer’s True LTV

What Matters Most When Determining A Customer’s True LTV

By Victoria Stringfellow • December 9, 2015

Facebook campaigns present a unique opportunity to both determine and understand the true lifetime value (LTV) of your customers. Not all customers have the same LTV potential and the savviest brands should target each individually. Here at Ampush, we’re experts at helping …

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How Top Brands Can Maximize Performance On Pinterest

How Top Brands Can Maximize Performance On Pinterest

By Hayley Lafleche • December 2, 2015

With 100+ million active monthly users, Pinterest is a great platform for top brands to leverage to drive performance. Pinterest users come to the site to research, plan, and be visually entertained- they are more ready to take action than users of other popular platforms. Pinterest can be …

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Ampush Drives Performance for Three of the Top Ten Advertisers on Instagram

Ampush Drives Performance for Three of the Top Ten Advertisers on Instagram

By Matt Collins • November 10, 2015

Since Instagram first opened its platform to marketers via an API, Ampush has on-boarded 25 advertisers. Not surprisingly, given Ampush’s historical success with direct response, many of these partners have had downstream marketing objectives tied to measurable conversion outcomes. Early returns have been impressive, as many of our partners are meeting or …

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How Best To Leverage Twitter Retargeting For Website Traffic

How Best To Leverage Twitter Retargeting For Website Traffic

By Alba Mertira • November 4, 2015

Retargeting based on website traffic increases the efficiency and success of Direct Response campaigns. Given that today’s consumers typically conduct online research before making a purchase decision, savvy businesses should include retargeting in their full funnel advertising plan. Retargeting campaigns are particularly valuable on platforms where a user’s …

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