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Ampush Insights

Ampush Drives Performance for Three of the Top Ten Advertisers on Instagram

Ampush Drives Performance for Three of the Top Ten Advertisers on Instagram

By Matt Collins • November 10, 2015

Since Instagram first opened its platform to marketers via an API, Ampush has on-boarded 25 advertisers. Not surprisingly, given Ampush’s historical success with direct response, many of these partners have had downstream marketing objectives tied to measurable conversion outcomes. Early returns have been impressive, as many of our partners are meeting or …

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How Best To Leverage Twitter Retargeting For Website Traffic

How Best To Leverage Twitter Retargeting For Website Traffic

By Alba Mertira • November 4, 2015

Retargeting based on website traffic increases the efficiency and success of Direct Response campaigns. Given that today’s consumers typically conduct online research before making a purchase decision, savvy businesses should include retargeting in their full funnel advertising plan. Retargeting campaigns are particularly valuable on platforms where a user’s …

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The Five Questions Every Company Should Ask A Facebook Marketing Partner

The Five Questions Every Company Should Ask A Facebook Marketing Partner

By Brian Getchell • September 30, 2015

Facebook Marketing Partners, or FMPs, exist to help clients market more efficiently and effectively on Facebook. Because users spend so much of their time using Facebook on their mobile devices, this means that FMPs can help you accelerate your mobile marketing strategy. That makes FMPs critical for …

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Unlocking the Potential of Facebook’s Relevance Score

Unlocking the Potential of Facebook’s Relevance Score

By Brian Gruosso • September 16, 2015

Are you utilizing Facebook’s Relevance Score to its fullest potential? As one of the most insightful tools available to mobile advertisers, this metric warrants a deep understanding. That’s because it’s integral to unlocking powerful insights into your brand’s Facebook performance.   Facebook’s 1-10 score is more than a performance metric …

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6 Strategic Implications of Instagram’s New Ad Offerings For Advertisers

6 Strategic Implications of Instagram’s New Ad Offerings For Advertisers

By Diana Mackie • September 9, 2015

Facebook’s announcement on Instagram’s new ad offerings, landscape ad format and 30-second video, for advertisers has significant strategic implications. At Ampush, our mission is to utilize every platform feature and insight to its fullest, so we tapped our deep bench of analysts to get their input on how …

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Making Mobile Advertising Profitable for E-commerce Businesses, Part 2

Making Mobile Advertising Profitable for E-commerce Businesses, Part 2

By Arjun Malhotra • August 18, 2015

In part one of our series on mobile social media advertising best practices for e-commerce businesses, we focused on driving app installs and in-app purchases through the use of mobile app engagement ads. For part two, let’s take a look at the opportunities – and challenges – associated with the …

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