As one of Twitter’s Ads API partners, we’re excited to announce our inclusion in Twitter’s Mobile App Promotion Launch. Check out the full announcement here.
With so much of digital time now taking place on mobile devices, smart advertisers are quickly shifting budgets from display and search to mobile ads. According to eMarketer, mobile ad spend is expected to increase 56% to $15 billion in 2014, compared to a measly 0.4% growth for display.
Twitter retargeting is a lesser known, but highly impactful tool when it comes to reaching and re-engaging customers on mobile. If you’re objective is to drive people back to your site, decrease shopping cart abandonment rates, or increase purchase value – this is a tool that should be in your repertoire.
Using mobile app ads on Facebook? Well, you’ll need to create some new ones: the darling of Facebook’s ad products is getting social context, and your action is required to make the switch.
Here it is, folks – the digital debut of our new New York office!
We recently said buh-bye to our homey but homely flower district flat and moved two blocks up the street to 115 W 30th Street in NoMad. That’s North of Madison for non-New Yorkers, and yes, we’re pretty excited to be “NoMad Men”.
Some advertising nay-sayers still claim “native advertising is just a trend,” but numbers don’t lie – native advertising on mobile devices is here to stay and coming in hot.
We have rounded up the most telling statistics that show just how fast mobile advertising is growing and why the native ad format will be the winning choice for advertisers.
Calculate exactly how much to pay to acquire a new mobile customer with our easy equation for customer lifetime value.
We show you where to place the Facebook Custom Audiences pixel on your website in order to segment audiences accordingly and achieve your marketing objectives.