Ampush Insights

Inside Ampush’s Fresh New York Office

Inside Ampush’s Fresh New York Office

June 18, 2014

Here it is, folks - the digital debut of our new New York office! We recently said buh-bye to our homey but homely flower district flat and moved two blocks up the street to 115 W 30th Street in NoMad. That’s North of Madison for non-New Yorkers, and yes, we’re pretty excited to be “NoMad Men”.

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15 Stats that Prove Native Advertising on Mobile is Here to Stay

15 Stats that Prove Native Advertising on Mobile is Here to Stay

June 12, 2014

Some advertising nay-sayers still claim “native advertising is just a trend,” but numbers don’t lie – native advertising on mobile devices is here to stay and coming in hot. We have rounded up the most telling statistics that show just how fast mobile advertising is growing and why the native ad format will be the winning choice for advertisers.

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Three Ways to Grow Your Business With Custom Audiences from Websites

Three Ways to Grow Your Business With Custom Audiences from Websites

May 22, 2014

Now, with Custom Audiences, you can use first-party data from your website to increase the effectiveness of your Facebook campaigns. How? The Custom Audiences pixel - a line of code generated by Facebook that, when embedded within your site, records user activities and matches these users to their unique Facebook identity.

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8 Elements of Mobile Landing Pages that Convert

8 Elements of Mobile Landing Pages that Convert

May 15, 2014

You know your customers are on mobile and that one in three visits to eCommerce sites now take place on mobile phones. You are pouring time and money into a mobile-first strategy that focuses on driving people to install and engage with your mobile app or site. And it’s working - people are clicking on your ads, directed to a mobile landing page and then… They drop. Your click through rates may be through the roof, but your conversion rates are lower than ideal.

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Four Updates to Facebook’s Mobile App Ads You Probably Missed

Four Updates to Facebook’s Mobile App Ads You Probably Missed

May 13, 2014

Did you hear about the latest updates to mobile app ads? Don’t worry, it was easy to miss the news amidst the Facebook f8 Developer Conference buzz. But that doesn’t mean the news is one to miss. Available soon, if not already, are four notable improvements to mobile app ads. These slight, but impactful updates will make it that much easier and efficient for marketers to reach more of their best customers on mobile and encourage them to download an app, make a purchase, or perform whatever action is desired.

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The 5 Things Power Editor Can’t Do (But Third-Party Platforms Can)

The 5 Things Power Editor Can’t Do (But Third-Party Platforms Can)

May 8, 2014

So you’ve come to a crossroads - you’re running large scale Facebook advertising campaigns that require robust management tools and capabilities beyond those offered by Facebook’s Ads Create tools. You need to be able to upload thousands of ads to Facebook and be able to optimize and apply actions quickly and easily across multiple ads at a time. Is that so much to ask? Thankfully, you’re presented with two options: use Facebook’s self-serve tool for power advertisers, known as Power Editor, or work with a third-party tool that integrates with the Facebook Ads API, like AMP 2.0. Read More...

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