Facebook is testing a Mobile Ad Network that could have big implications for both marketers and app makers.
In honor of Facebook’s 10th birthday, we highlight some fun facts about the celebration of birthdays on the social platform.
With the wider release of Custom Audiences from websites and mobile apps, retargeting is now even more effective for Facebook marketers – and travel, e-commerce, and mobile app companies should take note.
$4 million is a hefty sum for a 30-second TV spot. We calculate how much this would buy on Facebook and Twitter.
The most successful mobile app marketers know how to do four key things when advertising on Facebook: which ad type to prioritize, how to reach the right audience in order to drive conversions and engagement, and, all the meanwhile, optimize budget with campaign goals in mind.