July 22, 2014
Twitter retargeting is a lesser known, but highly impactful tool when it comes to reaching and re-engaging customers on mobile. If you’re objective is to drive people back to your site, decrease shopping cart abandonment rates, or increase purchase value – this is a tool that should be in your repertoire.
June 19, 2014
Using mobile app ads on Facebook? Well, you’ll need to create some new ones: the darling of Facebook’s ad products is getting social context, and your action is required to make the switch.
June 18, 2014
Here it is, folks - the digital debut of our new New York office!
We recently said buh-bye to our homey but homely flower district flat and moved two blocks up the street to 115 W 30th Street in NoMad. That’s North of Madison for non-New Yorkers, and yes, we’re pretty excited to be “NoMad Men”.
June 12, 2014
Some advertising nay-sayers still claim “native advertising is just a trend,” but numbers don’t lie – native advertising on mobile devices is here to stay and coming in hot.
We have rounded up the most telling statistics that show just how fast mobile advertising is growing and why the native ad format will be the winning choice for advertisers.
June 11, 2014
Calculate exactly how much to pay to acquire a new mobile customer with our easy equation for customer lifetime value.
June 3, 2014
May 28, 2014
We show you where to place the Facebook Custom Audiences pixel on your website in order to segment audiences accordingly and achieve your marketing objectives.
May 22, 2014
Now, with Custom Audiences, you can use first-party data from your website to increase the effectiveness of your Facebook campaigns. How? The Custom Audiences pixel - a line of code generated by Facebook that, when embedded within your site, records user activities and matches these users to their unique Facebook identity.
May 20, 2014
GREE, a global leader in developing and publishing free-to-play mobile social games, turned to Ampush to launch their new mobile title, “Rage of the Immortals”.
May 15, 2014
You know your customers are on mobile and that one in three visits to eCommerce sites now take place on mobile phones. You are pouring time and money into a mobile-first strategy that focuses on driving people to install and engage with your mobile app or site. And it’s working - people are clicking on your ads, directed to a mobile landing page and then…
They drop. Your click through rates may be through the roof, but your conversion rates are lower than ideal.