Now, with Custom Audiences, you can use first-party data from your website to increase the effectiveness of your Facebook campaigns. How? The Custom Audiences pixel – a line of code generated by Facebook that, when embedded within your site, records user activities and matches these users to their unique Facebook identity.
GREE, a global leader in developing and publishing free-to-play mobile social games, turned to Ampush to launch their new mobile title, “Rage of the Immortals”.
You know your customers are on mobile and that one in three visits to eCommerce sites now take place on mobile phones. You are pouring time and money into a mobile-first strategy that focuses on driving people to install and engage with your mobile app or site. And it’s working – people are clicking on your ads, directed to a mobile landing page and then…
They drop. Your click through rates may be through the roof, but your conversion rates are lower than ideal.
Did you hear about the latest updates to mobile app ads? Don’t worry, it was easy to miss the news amidst the Facebook f8 Developer Conference buzz. But that doesn’t mean the news is one to miss.
Available soon, if not already, are four notable improvements to mobile app ads. These slight, but impactful updates will make it that much easier and efficient for marketers to reach more of their best customers on mobile and encourage them to download an app, make a purchase, or perform whatever action is desired.
So you’ve come to a crossroads – you’re running large scale Facebook advertising campaigns that require robust management tools and capabilities beyond those offered by Facebook’s Ads Create tools. You need to be able to upload thousands of ads to Facebook and be able to optimize and apply actions quickly and easily across multiple ads at a time. Is that so much to ask?
Thankfully, you’re presented with two options: use Facebook’s self-serve tool for power advertisers, known as Power Editor, or work with a third-party tool that integrates with the Facebook Ads API, like AMP 2.0. Read More…
This week, financial services firm Raymond James hosted Ampush co-founder and CMO, Chris Amos, for a discussion of social and mobile advertising trends in the first quarter and his outlook for 2014. The conversation touched on everything from pricing variations and ROI, to Facebook’s mobile strategy and growth on Twitter.
The big takeaways for advertisers? Look no further than our comprehensive analysis of the major topics discussed on the call below. (Read more)
We round up all the relevant advertising news announced at f8 – including Audience Network – with added insight as to why the news is important.
Five things advertisers should take away from Twitter’s Q1 earnings call and what to look out for in Q2.
Is my audience too broad? Too narrow? We highlight strategies to help you find the perfect balance of audience quality, size, and price for your Facebook, Twitter, and mobile advertising campaigns.