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Ampush Insights

Facebook CPC Changes and New Accelerated Delivery Option: Ampush’s Perspective For Advertisers

Facebook CPC Changes and New Accelerated Delivery Option: Ampush’s Perspective For Advertisers

By Dario Sheikh and Zunail Meredia • July 27, 2015

Facebook recently announced some important changes that will impact advertising campaigns on its platform. We’ve examined these announcements and have some ideas about their impact. Here’s what Facebook announced about Cost-Per-Click (CPC) Clicks that are less relevant to advertisers – likes, shares, and comments – will no longer count toward …

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Beyond the Basics: Advanced Facebook Advertising Techniques

Beyond the Basics: Advanced Facebook Advertising Techniques

By Will Morel • June 23, 2015

Whether you’re a user acquisition specialist at a large mobile gaming company or a marketing manager at a small business, Facebook advertising can be quite intimidating. The social juggernaut’s platform capabilities have grown extremely powerful, and there is a tremendous amount of knowledge required to wield them effectively.   Facebook …

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Mobile Deep Linking: The Future of App Advertising

Mobile Deep Linking: The Future of App Advertising

By Jonathan Hilgart • May 28, 2015

We take it for granted that the Buzzfeed article, “10 Puppies You Need to See Now” will bring you directly to that article and not to the Buzzed main site. Why not apply that same concept to your mobile app in the form of app links? Over the last couple …

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The Five Essentials of a Killer Facebook Video Campaign

The Five Essentials of a Killer Facebook Video Campaign

By Kelly Lammerts Van Bueren • April 7, 2015

Originally published on the KISSmetrics Blog Over 100 million hours of video are watched on Facebook each day– and for good reason. Video is eye-catching, engaging and, when used properly, is a great way to bring life to a product or brand. Combine this with the wealth of targeting options …

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F8 News: What Advertisers Need to Know

F8 News: What Advertisers Need to Know

By Marissa Cazem • March 26, 2015

This week kicked off Facebook’s annual developer conference, F8. As expected, the two-day event was packed full of announcements around Facebook’s ever-growing product suite. And with each announcement, a new opportunity for marketers. Read our quick summaries below to find out what F8 news you should care about and why …

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