The most successful mobile app marketers know how to do four key things when advertising on Facebook: which ad type to prioritize, how to reach the right audience in order to drive conversions and engagement, and, all the meanwhile, optimize budget with campaign goals in mind.
Facebook ads drop in price but increase in engagement in January. Make the best use of your mobile ad budget on Facebook by doing these three things…
2013 came and went, and with it came a plethora of changes to Facebook’s mobile ad types, targeting options, and creative specifications. Before jumping in to your 2014 marketing planning, take a look at our updated Mobile App Ads checklist, featuring new insights and best practices gathered by Ampush’s in-house media experts in the past year.
MasterCard recently partnered with Ampush to develop a Facebook advertising program to promote the launch of Priceless Premiere, a new program that offers cardholders exclusive access to private concerts. Overall, the campaign drove both awareness and registration among Facebook users through real-time optimization of mobile and desktop News Feed, while reducing the average cost per fan.
You know that native advertising needs to be included in your larger marketing strategy, but with so many Facebook changes in the last year alone (and more to come), where’s a marketer to start? Bring your native advertising strategy into the new year with these seven key concepts.