Facebook continues to move forward with its ads simplification initiative, impressing advertisers with better performance, more predictable buying, and increased user engagement. It launched its first pillar of the initiative – simplified ad types – earlier this summer. The second pillar rolled out September 10th, further streamlining marketing by providing consistency across ad units.
For years Twitter has been seen as the best companion to TV, where people talk publicly about live events and news. But although Twitter has gotten all the attention, Facebook has always been a platform where people talk about pop culture and current events. Now it’s raising the profile of those conversations — while becoming more useful for users, media companies, and brands.
Facebook eliminated its policy requiring brands to administer promotions via apps, while also enhancing its policy on tagging users in content in which they’re not actually depicted. These two changes, while not earth-shattering, are aimed at focusing promotional content directly onto Facebook Pages under the Timeline format. The message to advertisers and marketers is clear: Engage the user with relevant content.
We’re honored to be named as one of Entrepreneur’s Top 30 Startups to Watch! Entrepreneur devised its Top 30 list based on scalability, originality, and Founder stories, in addition to referencing the Empact100 Showcase, a list of top companies in the United States run by entrepreneurs age 35 and under. Ampush was recently included on Empact’s list for the second year in a row!
Facebook has made a number of changes to streamline its advertising products in order to help brands achieve targeted reach across the mobile and desktop News Feed. This infographic is designed to assist campaign managers based on our experience achieving proven results with Facebook ads.