Dollar Shave Club

AMP pushes nearly 8X the engagement of desktop ads with in-feed mobile ads

Their Story:

Dollar Shave Club home-delivers premium razors and other personal
grooming products to its online subscribers every month. Based in Venice, California, the eCommerce retailer is a convenient and cost-effective alternative to retail chains.

Goals:

Acquire new users in order to grow the subscriber base and scale the business’ growth.

Execution:

Although already successful using the AMP platform with Facebook desktop,
Dollar Shave Club wanted to find additional performance through mobile ad units. We used AMP to build granular audience segments and lookalike audiences successfully reaching over 100 million mobile users on Facebook.

Results:

Leveraging AMP for mobile, the ads commanded higher engagement rates and
lower costs than desktop, while driving 58% of new subscriptions during the most recent month of the flight.

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