GREE

GREE maintained customer quality while quickly scaling its user base for the launch of its new mobile title, Rage of the Immortals.

Their Story

GREE is a global leader in developing and publishing free-to-play mobile social games. Previous hits on the App Store and Google Play include Crime City, Modern War, and Kingdom Age.

Goals

Acquire new users for the recently launched game Rage of the Immortals.

Execution

Facebook mobile app installs ads were used to reach people on mobile and drive new installs for the new game. The AMP marketing platform allowed GREE to rapidly scale and test ads while keeping costs below their CPI goals.

Results

The large audience of Facebook and the effectiveness of mobile app ads as well as AMP’s ad management tools enabled GREE to scale new user acquisition 10X over a single weekend.

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