Music Streaming Service

Music Streaming Service Drives App Installs on Twitter

Their Story:

The customer is a major music streaming service that offers free, personalized music streaming and automated music recommendation service, available on both mobile devices and desktop.

Goals:

The customer wanted to use Twitter to efficiently and effectively drive new mobile app installs, and acquire new customers, in a short amount of time.

Execution:

• The creative team generated hundreds of creative options for App Cards on Twitter

· All campaign management was automated using Ampush’s AMP for Twitter tool

· AMP for Twitter supports bulk launching of ads, providing the scale the customer desired

· AMP for Twitter analytics and automatic optimization minimized CPI

· AMP for Twitter derives real-time trends via Twitter API to drive thousands of optimization decisions per day

· Our analysts homed in on the best-performing ads to test holiday-themed ads, ads focusing on specific moments during the day, and ads tied to different genres of music

Results:

Working with Ampush, the major music streaming service was able to achieve an average 4.6X increase in volume month-over-month, with a minimal 14% increase in CPI.

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