Peloton Cycle

The fitness technology company increased online sales of its high-tech spin bike with Facebook video ads and Ampush.

Their Story

Peloton Cycle is a cutting edge fitness technology company that recently launched a high-tech spin bike equipped with a cloud-based console for instructional video streaming.

Goal

To generate online sales of their flagship product, The Peloton Bike.

Execution

Facebook video ads along with custom audiences and lookalike audiences targeting were used to retarget people who had visited Peloton Cycle’s website, as well as people who did not but shared similar characteristic.

Results

Peloton Cycle lowered their cost per checkout and cost per add to cart.

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