Warrior Dash

3,000+ race registrations in a single day with custom audiences targeting

Their Story

Red Frog Event’s Warrior Dash is the world’s largest obstacle race series with events held in the U.S., Europe, Asia, Australia, and Mexico.

Goal

Red Frog Events sought to increase race sign-ups from new and former Warrior Dash participants through general and special offer campaigns.

Execution

Red Frog Events promoted Page Post Photo Ads with Facebook custom audiences in conjunction with the AMP marketing platform to identify and reach dozens of granularly targeted audience groups with 100+ personalized messages.

Results

Custom audience targeting achieved a 28% CTR and significantly lowered CPAs when compared to prior campaigns on Facebook.

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