Their Story
Red Frog Event’s Warrior Dash is the world’s largest obstacle race series with events held in the U.S., Europe, Asia, Australia, and Mexico.
Goal
Red Frog Events sought to increase race sign-ups from new and former Warrior Dash participants through general and special offer campaigns.
Execution
Red Frog Events promoted Page Post Photo Ads with Facebook custom audiences in conjunction with the AMP marketing platform to identify and reach dozens of granularly targeted audience groups with 100+ personalized messages.
Results
Custom audience targeting achieved a 28% CTR and significantly lowered CPAs when compared to prior campaigns on Facebook.
