Our clients often operate within crowded, hypercompetitive markets where finding new audiences at scale can be difficult. Advertisers within these markets are always challenged to keep customer acquisition costs at a minimum through the right combination of offer, creative, ad type, and targeting. Through the AMP 2.0 Marketing Platform, we are able to test all available bid types, compare hundreds of creative iterations and copy, and target thousands of permutations of audience groups through one of the premier digital advertising channels: Facebook.
Like many brands on Facebook today, you may be running ads on the platform but still hoping to see better engagement rates. Without being a “social media guru,” how can you increase your brand’s organic and viral reach? To help answer that question, here are seven killer tactics for advertising on Facebook News Feed…
When it comes to driving users off-site for conversion (where conversion is measured by form filling), we at Ampush have found that Unpublished Page Posts are king. Unpublished Page Posts are simply Page Posts that do not show up on a brand’s Page. This allows the advertiser to create Posts that can be promoted to users without cluttering the Timeline.
With the help of Ampush’s marketing solutions LivingSocial was able to achieve a 58% ROI through Domain Sponsored Stories and Custom Audiences and 60% lower CPC than their previous Facebook efforts.
Managing advertising campaigns on Facebook is frequently a quantitative exercise rather than a psychological one. While predicting human behavior up front is important, being able to analyze the data can make even more impact. To understand the preferences of Facebook users, how and when they click and take downstream actions, hypotheses can be confirmed cheaply and rapidly. Facebook ads provide a rapid feedback loop by showing thousands (or even millions) of impressions in a short period of time and allowing an advertiser to make decisions based on data, rather than just intuition.