In a recent Ampush campaign run through the AMP 2.0 marketing platform, the client saw a 161% return on investment, 363% higher conversion rate, and 63% lower CPI with desktop app ads compared to Page Post Ads.
Facebook retargeting campaigns run through the AMP 2.0 marketing platform are driving 3x higher conversion rates and 65% lower CPA than campaigns using Facebook’s other targeting tools. Here’s how we did it.
MasterCard recently partnered with Ampush to develop a Facebook advertising program to promote the launch of Priceless Premiere, a new program that offers cardholders exclusive access to private concerts. Overall, the campaign drove both awareness and registration among Facebook users through real-time optimization of mobile and desktop News Feed, while reducing the average cost per fan.
Our clients often operate within crowded, hypercompetitive markets where finding new audiences at scale can be difficult. Advertisers within these markets are always challenged to keep customer acquisition costs at a minimum through the right combination of offer, creative, ad type, and targeting. Through the AMP 2.0 Marketing Platform, we are able to test all available bid types, compare hundreds of creative iterations and copy, and target thousands of permutations of audience groups through one of the premier digital advertising channels: Facebook.
Like many brands on Facebook today, you may be running ads on the platform but still hoping to see better engagement rates. Without being a “social media guru,” how can you increase your brand’s organic and viral reach? To help answer that question, here are seven killer tactics for advertising on Facebook News Feed…