Take your Facebook campaigns from targeted to hyper-targeted with three data-driven targeting tools – Custom Audiences, lookalike audiences, and Partner Categories.
Avoid wasting thousands of dollars and weeks of time advertising the wrong message to the wrong people with these 5 Common A/B Tests for every native ad campaign.
We walk through each of Facebook’s basic targeting tools, known as Core Audiences, and highlight how and when they are best used for various campaign objectives.
We’ve compiled a list of the six questions we’re asked most about advertising on Facebook, paired with succinct, insightful answers straight from our team of media experts.
In honor of Facebook’s 10th birthday, we highlight some fun facts about the celebration of birthdays on the social platform.