Ampush CEO, Jesse Pujji, joined VentureBeat CEO, Matt Marshall, and HasOffers CEO, Peter Hamilton, in a fireside chat discussing, “How to measure the effectiveness of mobile advertising when there’s no agreed Sheriff keeping the law?”
Follow these five steps to rock your mobile app launch and soar to the top of app store rankings.
Mobile app ads – already considered one of the most effective ad products currently offered by Facebook – recently got an upgrade: Video. Ampush offers three tips for those just getting started with the new medium.
Facebook continues to expand efficiency and options for advertisers with new features to its mobile app advertising platform, the latest addition being cost per action (CPA) bidding for mobile. So what is CPA bidding, why is it important, and how do we get started using it?
In the past 18 months, Facebook has shifted its focus to mobile, moving from an HTML5 product to higher-quality native iOS and Android apps (that launched last fall). Why is that important? Mobile ads were 41% of Facebook’s Q2 revenue and mobile users spend roughly one in every five minutes online using Facebook (versus one in seven on the web). The Facebook app is being updated regularly including recent updates with News Feed redesign, Chat Heads, adding photos to comments, and the recent autoplay feature for videos.