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Ampush Insights

Cutting Edge Creative Best Practices for Performance MAI Ads

Cutting Edge Creative Best Practices for Performance MAI Ads

By Catherine Mazzocchi • October 24, 2016

As more brands embrace the app medium and Facebook continues to release new app install ad product features, Ampush’s Creative Team has seen increased questions from our partners on the latest creative best practices for their performance-focused Mobile App Install ads. At Ampush, campaign managers (Media Analysts) work closely with…

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Reactivating Gamers in a Post-Push Notification World

Reactivating Gamers in a Post-Push Notification World

By Andre Ficerai • October 21, 2016

Throughout the course of 2016, iOS and Android phone users are increasingly grouping apps into folders instead of leaving them on the home screen. More than 61% of smartphone users 18-34, and 41% of users 35-54, use app folders according to comScore. This can make your app’s notification…

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Going Deeper with Likely Traveler Targeting

Going Deeper with Likely Traveler Targeting

By Conner Cole • October 10, 2016

Ampush Analysts leverage Facebook’s targeting options and our own outside-of-the-box strategy and data analysis to connect our travel partners to the Facebook users that are most likely to convert and be valuable, long-term customers.   Targeting Ideal Customers Any travel marketer who’s advertised on Facebook knows that there are a…

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Every voice matters at Ampush

Every voice matters at Ampush

By Nick Shah, COO • October 3, 2016

Good ideas can come from anyone. This has been on my mind since a recent Street Fight Magazine interview, where I discussed how Ampush’s culture of embracing ownership and entrepreneurship fostered our many reinventions. Together these two elements can empower everyone at Ampush, from intern to CEO, to speak…

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Targeting The Fastest Growing Mobile Gaming Audience: Women

Targeting The Fastest Growing Mobile Gaming Audience: Women

By Justin Teixeira • September 27, 2016

2016 marks the first time mobile gaming accounts for a larger share of total Gaming Industry revenues than PC gaming, with a 21.3% revenue increase according to Newzoo. For our mobile gaming partners, the time to scale their user acquisition campaigns has never been better. To drive the greatest…

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Driving Increased Engagement with Boomerang

Driving Increased Engagement with Boomerang

By Anna Parmelee • September 23, 2016

In an industry dominated by legacy marketing tactics, we help one of our Financial Services partners run a social-first creative strategy, meaning unique assets created specifically for use on Facebook, Instagram and other top “social” platforms. Ampush Analysts leveraged our AMP technology to help our partner craft an innovative and…

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The Latest eComm Best Practices for Pinterest

The Latest eComm Best Practices for Pinterest

By Ampush eComm Team • September 21, 2016

According to Mary Meeker’s recent Internet Trends report, 55% of internet users leverage Pinterest to find or shop for a product. Ampush Analysts conduct extensive testing to determine the latest ecomm best practices for Pinterest to help our partners connect with highly engaged shoppers. Read on to see how…

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4 Common Questions About Partnering With Ampush

4 Common Questions About Partnering With Ampush

By Kelly Lammerts • September 16, 2016

I help our vertical teams determine which brands are the best fit for Ampush and our managed solution approach. Along the way, I typically see four common questions about what partnering with Ampush entails. Here is an overview of what brands should know:   1. Is Ampush an agency? How…

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How Ampush Grew Magazine Subscribers by 5.3X

How Ampush Grew Magazine Subscribers by 5.3X

By AC • September 13, 2016

Ampush has a great deal of experience working with digital media brands, from driving website traffic to paid user acquisition to mobile app downloads. Here’s a quick dive into how we were able to leverage our data-driven approach and industry expertise to increase the number of paid subscribers for…

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