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Ampush Insights

Targeting The Fastest Growing Mobile Gaming Audience: Women

Targeting The Fastest Growing Mobile Gaming Audience: Women

By Max Gillette & Justin Teixeira • September 27, 2016

2016 marks the first time mobile gaming accounts for a larger share of total Gaming Industry revenues than PC gaming, with a 21.3% revenue increase according to Newzoo. For our mobile gaming partners, the time to scale their user acquisition campaigns has never been better. To drive the greatest…

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Driving Increased Engagement with Boomerang

Driving Increased Engagement with Boomerang

By Anna Parmelee • September 23, 2016

In an industry dominated by legacy marketing tactics, we help one of our Financial Services partners run a social-first creative strategy, meaning unique assets created specifically for use on Facebook, Instagram and other top “social” platforms. Ampush Analysts leveraged our AMP technology to help our partner craft an innovative and…

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The Latest eComm Best Practices for Pinterest

The Latest eComm Best Practices for Pinterest

By Ampush eComm Team • September 21, 2016

According to Mary Meeker’s recent Internet Trends report, 55% of internet users leverage Pinterest to find or shop for a product. Ampush Analysts conduct extensive testing to determine the latest ecomm best practices for Pinterest to help our partners connect with highly engaged shoppers. Read on to see how…

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4 Common Questions About Partnering With Ampush

4 Common Questions About Partnering With Ampush

By Kelly Lammerts • September 16, 2016

I help our vertical teams determine which brands are the best fit for Ampush and our managed solution approach. Along the way, I typically see four common questions about what partnering with Ampush entails. Here is an overview of what brands should know:   1. Is Ampush an agency? How…

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How Ampush Grew Magazine Subscribers by 5.3X

How Ampush Grew Magazine Subscribers by 5.3X

By AC • September 13, 2016

Ampush has a great deal of experience working with digital media brands, from driving website traffic to paid user acquisition to mobile app downloads. Here’s a quick dive into how we were able to leverage our data-driven approach and industry expertise to increase the number of paid subscribers for…

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The Ampush Approach to B2B Facebook Strategy

The Ampush Approach to B2B Facebook Strategy

By Elad Mehl • September 9, 2016

Recent research tells us that 37% of Facebook users fall between the ages of 30-49, a sizable audience of individuals who are likely decision makers at their jobs. B2B advertising on Facebook has been growing lately, and with good reason! Read on to see how Ampush has mastered B2B…

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Successfully Launching a Media App on Facebook

Successfully Launching a Media App on Facebook

By David Lee • September 7, 2016

Apps are where it’s at these days. Brands and developers continue to add enhancements and features, feeding the consumer preference for apps over mobile web experiences. From ordering food, finding an apartment, making travel arrangements, to yes, entertaining oneself, apps rein supreme. Recent studies have found that on…

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Financial Services Advertising: Product or Lifestyle Imagery?

Financial Services Advertising: Product or Lifestyle Imagery?

By Ryan Veling & Claire Baum • September 2, 2016

Financial Services TV placements typically take the route of vacation getaways (from your points), guilt-free shopping sprees (you’re earning points), and exciting future plans (with the right finance management plan)- but does this work on the new frontier of advertising: Facebook? Ampush’s team of data-crunching Analysts recently took this financial…

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Ampush’s Best Practices for Facebook Video Ads

Ampush’s Best Practices for Facebook Video Ads

By Ampush Media & Entertainment Team, Ampush Gaming Team, and Ampush Ecomm Team • August 30, 2016

Users are watching more videos on Facebook each day: there are more than 8 billion video views each day on the platform (up from 1 billion a year ago). Ampush has been leveraging this rich story-telling format since 2014 and has learned a thing or two about what types of videos,…

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The 6 Best A|B Tests for Mobile Performance Campaigns

The 6 Best A|B Tests for Mobile Performance Campaigns

By Alba Mertira • August 28, 2016

Ampush Analysts combine our industry and platform expertise with good old fashioned testing to drive serious results for our partner. Across our entire portfolio of clients, spanning more than 10 verticals, here are the 6 most impact advertising AB tests for mobile performance campaigns   1. Each Audience’s Preferred Creative…

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