A Guide to Mobile App Ads [PDF]
October 16, 2013
Facebook recently introduced new features into its Mobile ad unit which transformed it from being a user-acquisition tool to something much more versatile. By allowing marketers to deep link and use any of eight vertical specific and universal calls-to-action, the Mobile App Ad unit enables brands to drive engagement and sales through their app. This is a watershed moment for Facebook advertises, and we’ve created a brief guide to explain the implications.