Ampush at MobileBeat 2014
July 22, 2014
This year, Ampush was proud to be a part of MobileBeat 2014! We were excited to find out that our co-founder and CMO, Chris Amos, was invited to speak as part of the ‘Mobile Re-engagement that drives revenues’ panel. Joining us, were panelists from Criteo, ActionX, Threadless and Carnival Mobile.
The Franciscan ballroom was packed full of spectators as our panel explored what it takes to create compelling mobile experiences, and how to re-engage users down the funnel. Panelists answered the following questions: What are some best practices for mobile re-engagement? What are some examples of mobile experiences that get users coming back? How do you re-engage an inactive user base?
Take a look at a few of the key takeaways:
- Whilst re-engaging on mobile, have a visually astounding creative and great customer segmentation
- The more ways a brand can interact with a human, the more legitimate they are, and the more integrated they are with a user’s lifestyle
- Cross-platform re-engagement is a great idea, and the most advanced brands are learning how to do it well, but it takes a great amount of data
- A re-engagement campaign should be isolated from all others — and tied to a ROAS goal — on a platform like Facebook where you can track in-app events
- Gaming, e-commerce and travel are good candidates for re-engagement campaigns
- Look at cost with re-engagement campaigns vs. install campaigns and determine user LTV
- Hyper-targeted messages are more effective, but must be cost effective
- Be sure you don’t hurt yourself with a Facebook algorithm – Test it!
If you didn’t get a chance to attend this year, don’t worry! Check out our Twitter feed for live event tweets + more photos like the one, below.
We hope to see you at the next VentureBeat event!