Blog

How We Used A Retail YouTube Trend to Drive Food Subscriptions On Facebook

How We Used A Retail YouTube Trend to Drive Food Subscriptions On Facebook

By Thomas Daffern • July 5, 2016

Creative strategy is one of the top levers available to brands advertising on Facebook, Instagram, Twitter and Pinterest. This is especially the case for our food-centric partners. At Ampush, we emphasize innovation and thinking outside the box (wait for it…) to create ads that capture the viewer’s interest. Recently, we…

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The Right Way To Approach Subscription Service Advertising

The Right Way To Approach Subscription Service Advertising

By Thomas Daffern • April 6, 2016

Subscription services are big business these days. Leveraging this model can lead to great revenue growth for e-commerce or entertainment brands as subscriptions represent a long-term, committed relationship with the consumer, which is more valuable than a one time transaction. According to a recent study by Retention Science,…

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How Carousel Ads Can Drive Performance for Mobile Apps

How Carousel Ads Can Drive Performance for Mobile Apps

By Matrica Berg • March 16, 2016

Most marketers think e-commerce and retail when they hear mentions of Facebook’s Carousel Ads, but this creative unit can actually drive excellent performance for your mobile app advertising campaigns as well!   Carousel Ads Convey Messages Visually (& Impactfully) A picture is worth a thousand words,…

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How We Maximize Holiday Campaigns for Our Partners

How We Maximize Holiday Campaigns for Our Partners

By Diana Mackie & Ali Vivinetto • February 10, 2016

Are your direct response campaigns missing out on the full potential of each customer, or potential customers all together? Don’t focus your marketing messages too narrowly when it comes to gift-giving holidays- consumer gifting habits are very diverse and often include numerous recipients!   Address Diverse Shopping Habits…

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Creative Best Practices for a Home-Run Ad

Creative Best Practices for a Home-Run Ad

By Diana Mackie • February 5, 2016

Choosing the right platform, placement, and targeting are all important, but killer visuals and copy are the x-factors that will make your ad stand out from the crowd and reach optimal performance. Follow our creative best practices guide to attract customers, gain their interest, generate demand, and provoke action with your ads.

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Mobile Deep Linking: The Future of App Advertising

Mobile Deep Linking: The Future of App Advertising

By Jonathan Hilgart • May 28, 2015

We take it for granted that the Buzzfeed article, “10 Puppies You Need to See Now” will bring you directly to that article and not to the Buzzed main site. Why not apply that same concept to your mobile app in the form of app links? Over the last couple…

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The Five Essentials of a Killer Facebook Video Campaign

The Five Essentials of a Killer Facebook Video Campaign

By Kelly Lammerts Van Bueren • April 7, 2015

Originally published on the KISSmetrics Blog Over 100 million hours of video are watched on Facebook each day– and for good reason. Video is eye-catching, engaging and, when used properly, is a great way to bring life to a product or brand. Combine this with the wealth of targeting options…

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