Creative Strategy

Creative Analysis | E-Commerce Performance Campaigns

Creative Analysis | E-Commerce Performance Campaigns

By Catherine Mazzocchi • December 12, 2016

Facebook users see numerous ads per day but only a select few catch their attention, and even fewer drive them to take action. Static link ads dominate Facebook Newsfeeds, so Ampush’s Creative Team works closely with the Ampush Analysts managing our partners’ campaigns to develop up-to-date best practices for creating…

Read More

Cutting Edge Creative Best Practices for Performance MAI Ads

Cutting Edge Creative Best Practices for Performance MAI Ads

By Catherine Mazzocchi • October 24, 2016

As more brands embrace the app medium and Facebook continues to release new app install ad product features, Ampush’s Creative Team has seen increased questions from our partners on the latest creative best practices for their performance-focused Mobile App Install ads. At Ampush, campaign managers (Media Analysts) work closely with…

Read More

Financial Services Advertising: Product or Lifestyle Imagery?

Financial Services Advertising: Product or Lifestyle Imagery?

By Ryan Veling & Claire Baum • September 2, 2016

Financial Services TV placements typically take the route of vacation getaways (from your points), guilt-free shopping sprees (you’re earning points), and exciting future plans (with the right finance management plan)- but does this work on the new frontier of advertising: Facebook? Ampush’s team of data-crunching Analysts recently took this financial…

Read More

Ampush’s Best Practices for Facebook Video Ads

Ampush’s Best Practices for Facebook Video Ads

By Ampush Media & Entertainment Team, Ampush Gaming Team, and Ampush Ecomm Team • August 30, 2016

Users are watching more videos on Facebook each day: there are more than 8 billion video views each day on the platform (up from 1 billion a year ago). Ampush has been leveraging this rich story-telling format since 2014 and has learned a thing or two about what types of videos,…

Read More

Instagram Creative Strategy: Go Against the Grain

Instagram Creative Strategy: Go Against the Grain

By Vansh Talwar & Stephen Young • August 12, 2016

Despite the recent release of video-centric Instagram Stories, the primary Instagram feed remains largely filled with still images. Many brands quickly noted the high quality/high production value of most Instagram images and tailored their own Instagram creative strategy accordingly. Meanwhile, Ampush took the exact opposite approach for one partner’s…

Read More