Data & Insights

Driving DR Performace with Canvas Ads

Driving DR Performace with Canvas Ads

By Ben Fontecchio • February 10, 2017

Since the debut of Canvas Ads in early 2016, many brands have leveraged this immersive ad unit to tell a deeper and more involved branding story. Here at Ampush, we do things a little differently. Our Media Analysts and Creative Team work side-by-side to experiment and A|B test DR…

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Reactivating Gamers in a Post-Push Notification World

Reactivating Gamers in a Post-Push Notification World

By Andre Ficerai • October 21, 2016

Throughout the course of 2016, iOS and Android phone users are increasingly grouping apps into folders instead of leaving them on the home screen. More than 61% of smartphone users 18-34, and 41% of users 35-54, use app folders according to comScore. This can make your app’s notification…

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Targeting The Fastest Growing Mobile Gaming Audience: Women

Targeting The Fastest Growing Mobile Gaming Audience: Women

By Justin Teixeira • September 27, 2016

2016 marks the first time mobile gaming accounts for a larger share of total Gaming Industry revenues than PC gaming, with a 21.3% revenue increase according to Newzoo. For our mobile gaming partners, the time to scale their user acquisition campaigns has never been better. To drive the greatest…

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How Ampush Grew Magazine Subscribers by 5.3X

How Ampush Grew Magazine Subscribers by 5.3X

By AC • September 13, 2016

Ampush has a great deal of experience working with digital media brands, from driving website traffic to paid user acquisition to mobile app downloads. Here’s a quick dive into how we were able to leverage our data-driven approach and industry expertise to increase the number of paid subscribers for…

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Successfully Launching a Media App on Facebook

Successfully Launching a Media App on Facebook

By David Lee • September 7, 2016

Apps are where it’s at these days. Brands and developers continue to add enhancements and features, feeding the consumer preference for apps over mobile web experiences. From ordering food, finding an apartment, making travel arrangements, to yes, entertaining oneself, apps rein supreme. Recent studies have found that on…

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The 6 Best A|B Tests for Mobile Performance Campaigns

The 6 Best A|B Tests for Mobile Performance Campaigns

By Alba Mertira • August 28, 2016

Ampush Analysts combine our industry and platform expertise with good old fashioned testing to drive serious results for our partner. Across our entire portfolio of clients, spanning more than 10 verticals, here are the 6 most impact advertising AB tests for mobile performance campaigns   1. Each Audience’s Preferred Creative…

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Harnessing The Promotional Power of Contests for an Insurance Brand

Harnessing The Promotional Power of Contests for an Insurance Brand

By Michael Lucas • August 15, 2016

Insurance marketing has seen plenty of innovation over the years: from the use of cute animals as a spokesperson to the increased use of humor (e.g. Flo and Mayhem). At Ampush, we’re always looking out for the next opportunity to try something new and innovate, which led us to a…

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Enhance Your Lead Nurturing Strategy with Facebook Ads

Enhance Your Lead Nurturing Strategy with Facebook Ads

By Elad Mehl • July 29, 2016

User shopping behavior, and digital behavior overall, is increasingly shifting to mobile and app usage- are your retargeting and lapsed user campaigns keeping pace? Ampush recommends our partners supplement their traditional lead nurturing strategy and retargeting efforts with Facebook advertising to effectively reach their lapsed audience, create a richer experience,…

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Ampush’s Take: Mary Meeker’s Internet Trends Report

Ampush’s Take: Mary Meeker’s Internet Trends Report

By Ali Vivinetto • June 10, 2016

Each year, Mary Meeker of KPBC releases her Internet Trends Report as the definitive guide to what’s happening in digital. The scope is vast — everything from global internet usage trends to re-imagining the future of transportation — and the content is incredibly relevant to all eCommerce marketers. Since…

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