Since the debut of Canvas Ads in early 2016, many brands have leveraged this immersive ad unit to tell a deeper and more involved branding story. Here at Ampush, we do things a little differently. Our Media Analysts and Creative Team work side-by-side to experiment and A|B test DR…
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Throughout the course of 2016, iOS and Android phone users are increasingly grouping apps into folders instead of leaving them on the home screen. More than 61% of smartphone users 18-34, and 41% of users 35-54, use app folders according to comScore. This can make your app’s notification…
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Ampush Analysis and Engineers take a thorough, data-driven approach to mapping the user journey for each of our partners. Our testing has revealed that the user journey, and a user’s behavior, from Facebook ad to landing page is unique from other landing page experiences, such as from search or email.
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2016 marks the first time mobile gaming accounts for a larger share of total Gaming Industry revenues than PC gaming, with a 21.3% revenue increase according to Newzoo. For our mobile gaming partners, the time to scale their user acquisition campaigns has never been better. To drive the greatest…
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Ampush has a great deal of experience working with digital media brands, from driving website traffic to paid user acquisition to mobile app downloads. Here’s a quick dive into how we were able to leverage our data-driven approach and industry expertise to increase the number of paid subscribers for…
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Apps are where it’s at these days. Brands and developers continue to add enhancements and features, feeding the consumer preference for apps over mobile web experiences. From ordering food, finding an apartment, making travel arrangements, to yes, entertaining oneself, apps rein supreme. Recent studies have found that on…
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Ampush Analysts combine our industry and platform expertise with good old fashioned testing to drive serious results for our partner. Across our entire portfolio of clients, spanning more than 10 verticals, here are the 6 most impact advertising AB tests for mobile performance campaigns 1. Each Audience’s Preferred Creative…
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Insurance marketing has seen plenty of innovation over the years: from the use of cute animals as a spokesperson to the increased use of humor (e.g. Flo and Mayhem). At Ampush, we’re always looking out for the next opportunity to try something new and innovate, which led us to a…
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User shopping behavior, and digital behavior overall, is increasingly shifting to mobile and app usage- are your retargeting and lapsed user campaigns keeping pace? Ampush recommends our partners supplement their traditional lead nurturing strategy and retargeting efforts with Facebook advertising to effectively reach their lapsed audience, create a richer experience,…
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Each year, Mary Meeker of KPBC releases her Internet Trends Report as the definitive guide to what’s happening in digital. The scope is vast — everything from global internet usage trends to re-imagining the future of transportation — and the content is incredibly relevant to all eCommerce marketers. Since…
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