Since the debut of Canvas Ads in early 2016, many brands have leveraged this immersive ad unit to tell a deeper and more involved branding story. Here at Ampush, we do things a little differently. Our Media Analysts and Creative Team work side-by-side to experiment and A|B test DR…
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Ampush Analysis and Engineers take a thorough, data-driven approach to mapping the user journey for each of our partners. Our testing has revealed that the user journey, and a user’s behavior, from Facebook ad to landing page is unique from other landing page experiences, such as from search or email.
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Apps are where it’s at these days. Brands and developers continue to add enhancements and features, feeding the consumer preference for apps over mobile web experiences. From ordering food, finding an apartment, making travel arrangements, to yes, entertaining oneself, apps rein supreme. Recent studies have found that on…
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Facebook’s new 360 Video Ad unit is much more than a fun branding toy- it’s a new storytelling format that can bring viewers to a deeper level of a brand’s narrative, allowing them to “enter” the world of that ad. Ampush has long found that video ads can boost performance…
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User shopping behavior, and digital behavior overall, is increasingly shifting to mobile and app usage- are your retargeting and lapsed user campaigns keeping pace? Ampush recommends our partners supplement their traditional lead nurturing strategy and retargeting efforts with Facebook advertising to effectively reach their lapsed audience, create a richer experience,…
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Creative strategy is one of the top levers available to brands advertising on Facebook, Instagram, Twitter and Pinterest. This is especially the case for our food-centric partners. At Ampush, we emphasize innovation and thinking outside the box (wait for it…) to create ads that capture the viewer’s interest. Recently, we…
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Instagram is a great platform for visual brands, and it was a particularly great fit for one of our partners, Framebridge, who’s custom framing services includes a from-your-Instagram-to-frame offering. As a relatively new start-up, Framebridge wanted to attract new, loyal customers. Framebridge hoped to drive offline conversions and…
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With the recent release of Facebook’s DPA ads for travel brands, it’s clear that travel advertisers are ready to up their Facebook advertising game. As it’s now peak travel season, we wanted to share a few of our top creative strategies for making the most of the travel season for…
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This week’s featured case study examines how Ampush helped a prominent newspaper publisher boost engagement with their digital news content by running cross-platform marketing across both Facebook and Instagram. Our partner was looking to leverage their mobile-friendly news app in order to drive traffic to high-quality news content and to increase app…
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One of the biggest challenges for brands with a nationwide presence is executing effective personalized marketing campaigns at scale. Ampush overcame this challenge for one our partners, an e-ticketing brand. Much like franchise businesses, our partner is a global brand that needs to connect with customers on a hyper-local…
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