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Driving DR Performace with Canvas Ads

Driving DR Performace with Canvas Ads

By Ben Fontecchio • February 10, 2017

Since the debut of Canvas Ads in early 2016, many brands have leveraged this immersive ad unit to tell a deeper and more involved branding story. Here at Ampush, we do things a little differently. Our Media Analysts and Creative Team work side-by-side to experiment and A|B test DR…

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Successfully Launching a Media App on Facebook

Successfully Launching a Media App on Facebook

By David Lee • September 7, 2016

Apps are where it’s at these days. Brands and developers continue to add enhancements and features, feeding the consumer preference for apps over mobile web experiences. From ordering food, finding an apartment, making travel arrangements, to yes, entertaining oneself, apps rein supreme. Recent studies have found that on…

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The Benefits of 360 Video on Facebook

The Benefits of 360 Video on Facebook

By Conner Cole • August 16, 2016

Facebook’s new 360 Video Ad unit is much more than a fun branding toy- it’s a new storytelling format that can bring viewers to a deeper level of a brand’s narrative, allowing them to “enter” the world of that ad. Ampush has long found that video ads can boost performance…

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Enhance Your Lead Nurturing Strategy with Facebook Ads

Enhance Your Lead Nurturing Strategy with Facebook Ads

By Elad Mehl • July 29, 2016

User shopping behavior, and digital behavior overall, is increasingly shifting to mobile and app usage- are your retargeting and lapsed user campaigns keeping pace? Ampush recommends our partners supplement their traditional lead nurturing strategy and retargeting efforts with Facebook advertising to effectively reach their lapsed audience, create a richer experience,…

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How We Used A Retail YouTube Trend to Drive Food Subscriptions On Facebook

How We Used A Retail YouTube Trend to Drive Food Subscriptions On Facebook

By Thomas Daffern • July 5, 2016

Creative strategy is one of the top levers available to brands advertising on Facebook, Instagram, Twitter and Pinterest. This is especially the case for our food-centric partners. At Ampush, we emphasize innovation and thinking outside the box (wait for it…) to create ads that capture the viewer’s interest. Recently, we…

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How We Helped An Ecomm Brand Connect to New Customers on Instagram

How We Helped An Ecomm Brand Connect to New Customers on Instagram

By Diana Mackie • June 21, 2016

Instagram is a great platform for visual brands, and it was a particularly great fit for one of our partners, Framebridge, who’s custom framing services includes a from-your-Instagram-to-frame offering. As a relatively new start-up, Framebridge wanted to attract new, loyal customers. Framebridge hoped to drive offline conversions and…

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Creative Strategies for Travel Season

Creative Strategies for Travel Season

By Ampush Creative Team • June 12, 2016

With the recent release of Facebook’s DPA ads for travel brands, it’s clear that travel advertisers are ready to up their Facebook advertising game. As it’s now peak travel season, we wanted to share a few of our top creative strategies for making the most of the travel season for…

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Combining the Powers of Facebook & Instagram to Drive Website Traffic

Combining the Powers of Facebook & Instagram to Drive Website Traffic

By Anna Parmelee • May 20, 2016

This week’s featured case study examines how Ampush helped a prominent newspaper publisher boost engagement with their digital news content by running cross-platform marketing across both Facebook and Instagram. Our partner was looking to leverage their mobile-friendly news app in order to drive traffic to high-quality news content and to increase app…

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Ampush Helps National Brands Run Personalized Marketing Campaigns

Ampush Helps National Brands Run Personalized Marketing Campaigns

By Kevin Wyckoff • May 18, 2016

One of the biggest challenges for brands with a nationwide presence is executing effective personalized marketing campaigns at scale. Ampush overcame this challenge for one our partners, an e-ticketing brand. Much like franchise businesses, our partner is a global brand that needs to connect with customers on a hyper-local…

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