Mobile

How We Use Facebook Video To Drive Conversions For Mobile Games

How We Use Facebook Video To Drive Conversions For Mobile Games

By Diana Mackie • April 25, 2016

Our Facebook Video for Mobile Gaming case study takes a look at how Ampush increased app installs and lowered the cost of acquisition for a strategy mobile game using Facebook Video Ads. Our partner wanted to launch a new gaming title, and looked to Ampush to drive most of their…

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6 Strategic Implications of Instagram’s New Ad Offerings For Advertisers

6 Strategic Implications of Instagram’s New Ad Offerings For Advertisers

By Diana Mackie • September 9, 2015

Facebook’s announcement on Instagram’s new ad offerings, landscape ad format and 30-second video, for advertisers has significant strategic implications. At Ampush, our mission is to utilize every platform feature and insight to its fullest, so we tapped our deep bench of analysts to get their input on how…

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Mobile Deep Linking: The Future of App Advertising

Mobile Deep Linking: The Future of App Advertising

By Jonathan Hilgart • May 28, 2015

We take it for granted that the Buzzfeed article, “10 Puppies You Need to See Now” will bring you directly to that article and not to the Buzzed main site. Why not apply that same concept to your mobile app in the form of app links? Over the last couple…

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8 Elements of Mobile Landing Pages that Convert

8 Elements of Mobile Landing Pages that Convert

May 15, 2014

You know your customers are on mobile and that one in three visits to eCommerce sites now take place on mobile phones. You are pouring time and money into a mobile-first strategy that focuses on driving people to install and engage with your mobile app or site. And it’s working - people are clicking on your ads, directed to a mobile landing page and then… They drop. Your click through rates may be through the roof, but your conversion rates are lower than ideal.

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3 Tips for Using Video Creative in Mobile App Ads

3 Tips for Using Video Creative in Mobile App Ads

December 17, 2013

Mobile app ads – already considered one of the most effective ad products currently offered by Facebook – recently got an upgrade: Video. Ampush offers three tips for those just getting started with the new medium.

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What Facebook’s Mobile Strategy Means to You

What Facebook’s Mobile Strategy Means to You

October 22, 2013

In the past 18 months, Facebook has shifted its focus to mobile, moving from an HTML5 product to higher-quality native iOS and Android apps (that launched last fall). Why is that important? Mobile ads were 41% of Facebook’s Q2 revenue and mobile users spend roughly one in every five minutes online using Facebook (versus one in seven on the web). The Facebook app is being updated regularly including recent updates with News Feed redesign, Chat Heads, adding photos to comments, and the recent autoplay feature for videos.

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