Agencies have long managed the majority of the top brands’ advertising dollars, but that’s now changing fast. Traditional agencies favor tried and true campaign formulas and traditional metrics of “success”. However, in today’s digital world the Facebook KPIs of yesteryear such as cost per click (CPC), click through rate (CTR),…
Read MoreAmpush CEO, Jesse Pujji, defends advertising on Facebook and Twitter following comments from Priceline's CEO last week that these did not work for the travel booking giant.
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Facebook's unification of its user experience across various devices meant unifying its native ad platform was a natural next step. As of September 10th, Facebook updated its ad specs, reducing types of ads in addition to recommending much larger sizes for each ad. It may come as a surprise that Facebook requests that ads be equivalent to the size a designer would use when creating a web page (1200 pixels in width). However, taking into account media spending best practices as well as the evolution of technology, Facebook's new recommendation is, in fact, intuitive.
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A small survey of ad tech companies reveals that less than 10% of clients actually use self-service if given the option. In fact, most companies that ask for it rarely use self-managing solutions in the end -- suggesting that self-service doesn’t live up to hype. For many brands, a fully-managed platform is still the best choice for native advertising campaigns.
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In an ideal world, retailers would know exactly what runs through the minds of customers and customers would be explicit in their preferences. Who says we’re not on the cusp of that blissful consumer utopia? With communication through social media outlets on the rise, retailers who utilize these avenues to reach their customer base are witnessing an increase in their sales.
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Last week, AdAge Digital wrote a thought-provoking piece on the validity of ad-tech evaluations -- sometimes referred to as “bake-offs.” A couple days later, Nanigans wrote a similar opinion piece questioning the effectiveness of bake-offs and asserting that these tests are ruining the ad-tech industry. But we love bake-offs! As one of Facebook's fastest growing PMDs, bake-offs help us prove ourselves as the best... even if we are not the biggest.
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Five years from now, Graph Search will have won the search war. Not because it’s going to have better algorithms than Google, or have better reviews than Yelp or Foursquare; but because unlike those services Facebook is a platform and not a provider. The future value of Graph Search is only going to be as strong as the providers that utilize Open Graph.
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The recent announcement of Facebook Home has the potential to be a game changer for advertisers on the social platform. Facebook Home replaces a standard Android’s home screen and lock screen with an immersive Facebook Cover Feed featuring constant full-screen photos, status updates, and notifications. The deeper mobile integration of Facebook Home could help the company not only attract more advertisers, but also provide more compelling ad products.
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Yesterday Facebook held a much-anticipated press conference to announce its latest product, Graph Search. Unveiled as a Facebook-specific tool to find answers to your queries, Graph Search delivers a set of people, places, photos, or other content that’s been shared on Facebook. Executives assured the press that privacy considerations are at the forefront of Graph Search, and it will never serve results that cannot already be found by browsing Facebook the old fashioned way.
Read MoreFacebook recently announced a new self-service tool to both track and optimize downstream conversions outside of the Facebook platform. Advertisers will need to place a small chunk of unique code on the webpage a user will hit after taking a desired action and define the conversion on Facebook as an “add to cart,” “checkout,” “registration,” or other conversion type. These conversions will then be tied back to specific ads on Facebook, much the way onsite conversions such as “likes,” “app installs,” and “credit spends” are currently tracked. Conversions will be attributed back to the appropriate ads for 28 days following the click.
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