Product Updates

6 Strategic Implications of Instagram’s New Ad Offerings For Advertisers

6 Strategic Implications of Instagram’s New Ad Offerings For Advertisers

By Diana Mackie • September 9, 2015

Facebook’s announcement on Instagram’s new ad offerings, landscape ad format and 30-second video, for advertisers has significant strategic implications. At Ampush, our mission is to utilize every platform feature and insight to its fullest, so we tapped our deep bench of analysts to get their input on how…

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3 Tips for Using Video Creative in Mobile App Ads

3 Tips for Using Video Creative in Mobile App Ads

December 17, 2013

Mobile app ads – already considered one of the most effective ad products currently offered by Facebook – recently got an upgrade: Video. Ampush offers three tips for those just getting started with the new medium.

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Cost Per Action (CPA) Bidding – The What, Why, Who & How

Cost Per Action (CPA) Bidding – The What, Why, Who & How

December 10, 2013

Facebook continues to expand efficiency and options for advertisers with new features to its mobile app advertising platform, the latest addition being cost per action (CPA) bidding for mobile. So what is CPA bidding, why is it important, and how do we get started using it?

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Facebook Introduces Retargeting Using Custom Audiences

Facebook Introduces Retargeting Using Custom Audiences

October 29, 2013

Facebook announced yet another revamp to its growing suite of retargeting products with website and mobile app Custom Audiences, leveraging online site and app intent data. This comes in addition to Facebook’s real-time marketing bidding platform, Facebook Exchange (FBX).

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A Guide to Mobile App Ads [PDF]

A Guide to Mobile App Ads [PDF]

October 16, 2013

Facebook recently introduced new features into its Mobile ad unit which transformed it from being a user-acquisition tool to something much more versatile. By allowing marketers to deep link and use any of eight vertical specific and universal calls-to-action, the Mobile App Ad unit enables brands to drive engagement and sales through their app.

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