Facebook’s announcement on Instagram’s new ad offerings, landscape ad format and 30-second video, for advertisers has significant strategic implications. At Ampush, our mission is to utilize every platform feature and insight to its fullest, so we tapped our deep bench of analysts to get their input on how…
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Mobile app ads – already considered one of the most effective ad products currently offered by Facebook – recently got an upgrade: Video. Ampush offers three tips for those just getting started with the new medium.
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Facebook continues to expand efficiency and options for advertisers with new features to its mobile app advertising platform, the latest addition being cost per action (CPA) bidding for mobile. So what is CPA bidding, why is it important, and how do we get started using it?
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The winter holidays loom larger than ever this year for Facebook advertisers. The shopping season is the shortest it’s been since 2002, consumers are savvier comparison shoppers through the use of mobile apps and social media, and trusted online reviews and peer recommendations are more powerful than ever.
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Facebook announced yet another revamp to its growing suite of retargeting products with website and mobile app Custom Audiences, leveraging online site and app intent data. This comes in addition to Facebook’s real-time marketing bidding platform, Facebook Exchange (FBX).
Read More![A Guide to Mobile App Ads [PDF]](https://www.ampush.com/wp-content/uploads/2013/11/Mobile-Image.png)
Facebook recently introduced new features into its Mobile ad unit which transformed it from being a user-acquisition tool to something much more versatile. By allowing marketers to deep link and use any of eight vertical specific and universal calls-to-action, the Mobile App Ad unit enables brands to drive engagement and sales through their app.
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A Definitive Guide to Reaching Your Marketing Goals with Facebook covers all of the Facebook ad units and how they are best utilized to achieve your marketing goals. General campaign management tips, that have been used by Ampush, are also shared in this highly engaging presentation.
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