Ampush helps partners increase ROI from their DR and MAI performance campaigns by utilizing Twitter’s Event Targeting feature to tap into highly engaged audiences. Twitter users who are discussing and following a live event online are much more engaged with Twitter content than an average user and are more likely…
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Agencies have long managed the majority of the top brands’ advertising dollars, but that’s now changing fast. Traditional agencies favor tried and true campaign formulas and traditional metrics of “success”. However, in today’s digital world the Facebook KPIs of yesteryear such as cost per click (CPC), click through rate (CTR),…
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You’ve got a great call to action and you know who your ad’s target audience is, but you still need one more key element to be successful:- a top notch creative imagery strategy. Ampush is one of the only marketing partners to offer a full service, in house creative team.
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Jon Oberlander is Director of Media at Ampush and a renowned industry leader in user-acquisition for clients that range across social games, online dating sites, streaming music apps, and e-commerce. His career includes stops as a corporate attorney, a futures trader, and a professional poker player. This winter he will share his expertise on customer acquisition, social gambling, and mobile gaming.
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In an ideal world, retailers would know exactly what runs through the minds of customers and customers would be explicit in their preferences. Who says we’re not on the cusp of that blissful consumer utopia? With communication through social media outlets on the rise, retailers who utilize these avenues to reach their customer base are witnessing an increase in their sales.
Read MoreBut since Facebook revamped its mobile and desktop offerings to include a wide range of placement options, all signs point to Facebook being an ideal platform to spend additional ad dollars. With Facebook’s recent enhancements, brands and agencies now have the ability to better engage with their audiences in new and unique ways through personalized ads that capitalize on what Ampush calls “referred intent.”
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