How We Use Facebook Video To Drive Conversions For Mobile Games

How We Use Facebook Video To Drive Conversions For Mobile Games

By Diana Mackie • April 25, 2016

Our Facebook Video for Mobile Gaming case study takes a look at how Ampush increased app installs and lowered the cost of acquisition for a strategy mobile game using Facebook Video Ads.

Our partner wanted to launch a new gaming title, and looked to Ampush to drive most of their user acquisition through Facebook. Hothead Games wanted to rapidly scale their user base in a short period of time while remaining ROI-positive.

To drive the best ad performance possible, Ampush Media Analysts opted to showcase exciting gameplay with stylized video ads, including specialty zoom and slow-motion enhancements. Instead of traditional gaming trailers, full action sequences were featured to help users get a feel for actual gameplay. Ampush’s in-house Creative Team created the videos, applied the stylized enhancements, and added specialty call-to-action end screens. Using performance data, Ampush’s Creative Team optimized the videos’ length throughout the campaign to maximize their in-stream appeal.

To see how our Facebook videos increased conversions and decreased CPIs, download our Facebook Video for Mobile Gaming case study!
Learn more about our Creative Team’s top imagery tips here.