Mobile Marketing Showdown: A Comparison of Volume, Quality, and Cost
June 20, 2013
With over 1 billion smartphones in use globally, enterprises and startups understand the need to reach consumers on the go with their message. However, when evaluating mobile advertising networks, performance marketers often struggle to find the elusive “Golden Triangle”: the optimal balance of volume, quality, and cost from their campaigns. Ampush compared mobile ad networks across a variety of industries, and uncovered one that outperformed in all three areas: Facebook.