Partner Categories Will Bring a New Era of Ad Relevance on Facebook
April 11, 2013
Facebook’s new targeting feature, partner categories, will help marketers reach relevant consumers.
•Partner categories enable Ampush to hyper-target users based on stores frequented, items purchased, and spending behaviors
•Partner categories leverage data from almost every US household with more than $1 trillion in consumer transactions
Best Use Cases
Partner categories can be used to achieve several Facebook campaign goals:
- Purchases: A travel booking site featuring ski resort packages can target frequent travelers, people who spend money on sporting goods, and outdoor activity enthusiasts.
- Fan Acquisition: A high-end clothing brand looking to build a fan base can use partner categories to target people who buy luxury items and drive luxury automobile brands.
- Engagement: Unpublished page posts can be targeted to serve relevant images and messaging for specific audience segments using partner categories.
- New User Acquisition: Find people likely to sign up for an e-commerce site or subscribe to an online service based on their purchasing behaviors offline.