Partner Categories Will Bring a New Era of Ad Relevance on Facebook

Partner Categories Will Bring a New Era of Ad Relevance on Facebook

April 11, 2013

Facebook’s new targeting feature, partner categories, will help marketers reach relevant consumers.

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•Partner categories enable Ampush to hyper-target users based on stores frequented, items purchased, and spending behaviors
•Partner categories leverage data from almost every US household with more than $1 trillion in consumer transactions

Best Use Cases

Partner categories can be used to achieve several Facebook campaign goals:

  • Purchases:  A travel booking site featuring ski resort packages can target frequent travelers, people who spend money on sporting goods, and outdoor activity enthusiasts.
  • Fan Acquisition: A high-end clothing brand looking to build a fan base can use partner categories to target people who buy luxury items and drive luxury automobile brands.
  • Engagement: Unpublished page posts can be targeted to serve relevant images and messaging for specific audience segments using partner categories.
  • New User Acquisition: Find people likely to sign up for an e-commerce site or subscribe to an online service based on their purchasing behaviors offline.