Giving Back with Facebook: Raphael House + Ampush

Giving Back with Facebook: Raphael House + Ampush

By Moniza Masud • October 29, 2014

In the realm of digital marketing, brand and direct response advertisers have been utilizing Facebook, Twitter, and other media channels to achieve their marketing objectives for years.  As the advertising technology space gets more sophisticated, more and more industries are joining the trend of advertising “in-feed” and are pushing to promote their brand and grow their business profitably through this new channel.

But businesses aren’t the only ones using Facebook anymore. If you logged into Facebook this summer, your news feed was probably flooded (pun intended) with participants of the Amyotrophic Lateral Sclerosis (ALS) Ice Bucket challenge. To everyone’s amazement, the power of social media helped the ALS Association raise $100 million in addition to a great promotional push for brand awareness. The power and utility of Facebook (among other media channels) extends beyond just a monetary or social platform, it is also a social good platform that empowers people to “do what’s right” and give back to the community or good causes.

That is why we, at Ampush, have recently volunteered our team and time, pro bono, to help the Raphael House of San Francisco, a 100% privately funded and community supported organization, expand its marketing reach through the power of Facebook. The Raphael House is a San Francisco-based charity that helps at-risk families achieve stable housing and financial independence.  While the ALS Ice Bucket Challenge is a unique outlier in terms of the popularity it saw within a short time, it does not mean other charities won’t see impressive levels of success.

Our media team at Ampush has partnered with the Raphael House to amplify its marketing objectives: acquire user signups for its Adopt a Family Program as well as collect donations for the organization.  By leveraging the power of Facebook ad types, Ampush and the Raphael House hope to use Facebook for good and revolutionize the way charities achieve their goals and objectives.

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Raphael House was founded in 1971, and has been at the forefront of providing for homeless and low-income families in the San Francisco Bay Area for over 43 years.  Ampush is joining the cause to help Raphael House use technology, advertising, and marketing to better the local San Francisco community.

If you’d like to help, donate via the Raphael House website. Your donation will help create a safe, stable environment that sets the stage for families to bolster strength and independence!  Good luck team Ampush and Raphael House!