How Ampush Drove 200% ROAS for a Twitter User Acquisition Campaign
May 9, 2016
When a fast-growing subscription-based e-commerce company wanted to add another user acquisition channel, they looked to Ampush to help devise the best direct response strategy to drive new subscriptions from Twitter. Budget was a top concern for this e-commerce partner.
Ampush analysts focused the Twitter user acquisition campaign on return on ad spend (ROAS) KPIs, like LTV instead of the initial CPA or CPC. Also critical to this platform launch campaign’s success was our AMP platform’s ability to quickly generate a large number of Tweets to A|B test for top performing website, copy, and app card variations.
Leveraging audience targeting strategies, down funnel KPI optimization, and our AMP platform, Ampush was able to increase sales 70% against similar spend amounts while achieving 200% ROAS.
To learn more about our customized approach for this subscription service e-commerce partner, check out our e-commerce Twitter case study!