advertising on facebook

What Agencies Are Too Scared To Tell You, But We Will

What Agencies Are Too Scared To Tell You, But We Will

By Adonis Voulgaris • April 13, 2016

Agencies have long managed the majority of the top brands’ advertising dollars, but that’s now changing fast. Traditional agencies favor tried and true campaign formulas and traditional metrics of “success”. However, in today’s digital world the Facebook  KPIs of yesteryear such as cost per click (CPC), click through rate (CTR),…

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