bidding

Managing Risks vs Rewards: Facebook Bidding for Mobile App Install Campaigns

Managing Risks vs Rewards: Facebook Bidding for Mobile App Install Campaigns

By Jay Gleba • April 20, 2016

Understanding how users are acquired and paid for is a matter of survival for mobile app developers. Most marketers have a good grasp on how Facebook bidding affects their costs directionally, but to amplify performance and drive volume, we take our partners’ campaigns beyond basic bidding techniques and embrace strategic,…

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