creative strategy

Driving DR Performace with Canvas Ads

Driving DR Performace with Canvas Ads

By Ben Fontecchio • February 10, 2017

Since the debut of Canvas Ads in early 2016, many brands have leveraged this immersive ad unit to tell a deeper and more involved branding story. Here at Ampush, we do things a little differently. Our Media Analysts and Creative Team work side-by-side to experiment and A|B test DR…

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Creative Analysis | E-Commerce Performance Campaigns

Creative Analysis | E-Commerce Performance Campaigns

By Catherine Mazzocchi • December 12, 2016

Facebook users see numerous ads per day but only a select few catch their attention, and even fewer drive them to take action. Static link ads dominate Facebook Newsfeeds, so Ampush’s Creative Team works closely with the Ampush Analysts managing our partners’ campaigns to develop up-to-date best practices for creating…

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Cutting Edge Creative Best Practices for Performance MAI Ads

Cutting Edge Creative Best Practices for Performance MAI Ads

By Catherine Mazzocchi • October 24, 2016

As more brands embrace the app medium and Facebook continues to release new app install ad product features, Ampush’s Creative Team has seen increased questions from our partners on the latest creative best practices for their performance-focused Mobile App Install ads. At Ampush, campaign managers (Media Analysts) work closely with…

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The Latest eComm Best Practices for Pinterest

The Latest eComm Best Practices for Pinterest

By Ampush eComm Team • September 21, 2016

According to Mary Meeker’s recent Internet Trends report, 55% of internet users leverage Pinterest to find or shop for a product. Ampush Analysts conduct extensive testing to determine the latest ecomm best practices for Pinterest to help our partners connect with highly engaged shoppers. Read on to see how…

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Financial Services Advertising: Product or Lifestyle Imagery?

Financial Services Advertising: Product or Lifestyle Imagery?

By Ryan Veling & Claire Baum • September 2, 2016

Financial Services TV placements typically take the route of vacation getaways (from your points), guilt-free shopping sprees (you’re earning points), and exciting future plans (with the right finance management plan)- but does this work on the new frontier of advertising: Facebook? Ampush’s team of data-crunching Analysts recently took this financial…

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Ampush’s Best Practices for Facebook Video Ads

Ampush’s Best Practices for Facebook Video Ads

By Ampush Media & Entertainment Team, Ampush Gaming Team, and Ampush Ecomm Team • August 30, 2016

Users are watching more videos on Facebook each day: there are more than 8 billion video views each day on the platform (up from 1 billion a year ago). Ampush has been leveraging this rich story-telling format since 2014 and has learned a thing or two about what types of videos,…

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The 6 Best A|B Tests for Mobile Performance Campaigns

The 6 Best A|B Tests for Mobile Performance Campaigns

By Alba Mertira • August 28, 2016

Ampush Analysts combine our industry and platform expertise with good old fashioned testing to drive serious results for our partner. Across our entire portfolio of clients, spanning more than 10 verticals, here are the 6 most impact advertising AB tests for mobile performance campaigns   1. Each Audience’s Preferred Creative…

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Ampush Extends Peak Performance with Creative Refreshes

Ampush Extends Peak Performance with Creative Refreshes

By Anna Parmelee • August 28, 2016

Facebook users spend an average of 20+ minutes on Facebook each day and are scrolling through content faster than ever – Facebook says teens consume content two and a half times faster than people in their 60s. This data tells us that posts get “old” quite fast. How can top…

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Instagram Creative Strategy: Go Against the Grain

Instagram Creative Strategy: Go Against the Grain

By Vansh Talwar & Stephen Young • August 12, 2016

Despite the recent release of video-centric Instagram Stories, the primary Instagram feed remains largely filled with still images. Many brands quickly noted the high quality/high production value of most Instagram images and tailored their own Instagram creative strategy accordingly. Meanwhile, Ampush took the exact opposite approach for one partner’s…

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Instagram User Acquisition for a Tech Services Brand

Instagram User Acquisition for a Tech Services Brand

By Gabe Byrne • August 5, 2016

When a prominent Tech Services brand came to us to help them drive free trials from social Ampush knew that clearly conveying their product’s value prop would be crucial to lower Instagram user acquisition costs. As our partner branding included clever and witty messaging, Ampush identified Instagram as being a great…

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