Direct Response campaigns

Driving DR Performace with Canvas Ads

Driving DR Performace with Canvas Ads

By Ben Fontecchio • February 10, 2017

Since the debut of Canvas Ads in early 2016, many brands have leveraged this immersive ad unit to tell a deeper and more involved branding story. Here at Ampush, we do things a little differently. Our Media Analysts and Creative Team work side-by-side to experiment and A|B test DR…

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How Ampush Drove 200% ROAS for a Twitter User Acquisition Campaign

How Ampush Drove 200% ROAS for a Twitter User Acquisition Campaign

By Diana Mackie • May 9, 2016

When a fast-growing subscription-based e-commerce company wanted to add another user acquisition channel, they looked to Ampush to help devise the best direct response strategy to drive new subscriptions from Twitter. Budget was a top concern for this e-commerce partner. Ampush analysts focused the Twitter user acquisition campaign on return on…

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How Best To Leverage Twitter Retargeting For Website Traffic

How Best To Leverage Twitter Retargeting For Website Traffic

By Alba Mertira • November 4, 2015

Retargeting based on website traffic increases the efficiency and success of Direct Response campaigns. Given that today’s consumers typically conduct online research before making a purchase decision, savvy businesses should include retargeting in their full funnel advertising plan. Retargeting campaigns are particularly valuable on platforms where a user’s…

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