driving mobile app re-engagement

Beyond the Basics: Advanced Facebook Advertising Techniques

Beyond the Basics: Advanced Facebook Advertising Techniques

By Will Morel • June 23, 2015

Whether you’re a user acquisition specialist at a large mobile gaming company or a marketing manager at a small business, Facebook advertising can be quite intimidating. The social juggernaut’s platform capabilities have grown extremely powerful, and there is a tremendous amount of knowledge required to wield them effectively.   Facebook…

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Mobile Deep Linking: The Future of App Advertising

Mobile Deep Linking: The Future of App Advertising

By Jonathan Hilgart • May 28, 2015

We take it for granted that the Buzzfeed article, “10 Puppies You Need to See Now” will bring you directly to that article and not to the Buzzed main site. Why not apply that same concept to your mobile app in the form of app links? Over the last couple…

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