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The Right Way To Approach Subscription Service Advertising

The Right Way To Approach Subscription Service Advertising

By Thomas Daffern • April 6, 2016

Subscription services are big business these days. Leveraging this model can lead to great revenue growth for e-commerce or entertainment brands as subscriptions represent a long-term, committed relationship with the consumer, which is more valuable than a one time transaction. According to a recent study by Retention Science,…

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