e-commerce

Creative Analysis | E-Commerce Performance Campaigns

Creative Analysis | E-Commerce Performance Campaigns

By Catherine Mazzocchi • December 12, 2016

Facebook users see numerous ads per day but only a select few catch their attention, and even fewer drive them to take action. Static link ads dominate Facebook Newsfeeds, so Ampush’s Creative Team works closely with the Ampush Analysts managing our partners’ campaigns to develop up-to-date best practices for creating…

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Enhance Your Lead Nurturing Strategy with Facebook Ads

Enhance Your Lead Nurturing Strategy with Facebook Ads

By Elad Mehl • July 29, 2016

User shopping behavior, and digital behavior overall, is increasingly shifting to mobile and app usage- are your retargeting and lapsed user campaigns keeping pace? Ampush recommends our partners supplement their traditional lead nurturing strategy and retargeting efforts with Facebook advertising to effectively reach their lapsed audience, create a richer experience,…

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How Ampush Drove 200% ROAS for a Twitter User Acquisition Campaign

How Ampush Drove 200% ROAS for a Twitter User Acquisition Campaign

By Diana Mackie • May 9, 2016

When a fast-growing subscription-based e-commerce company wanted to add another user acquisition channel, they looked to Ampush to help devise the best direct response strategy to drive new subscriptions from Twitter. Budget was a top concern for this e-commerce partner. Ampush analysts focused the Twitter user acquisition campaign on return on…

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Making Mobile Advertising Profitable for E-commerce Businesses, Part 2

Making Mobile Advertising Profitable for E-commerce Businesses, Part 2

By Arjun Malhotra • August 18, 2015

In part one of our series on mobile social media advertising best practices for e-commerce businesses, we focused on driving app installs and in-app purchases through the use of mobile app engagement ads. For part two, let’s take a look at the opportunities – and challenges – associated with the…

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