Facebook advertising

Driving DR Performace with Canvas Ads

Driving DR Performace with Canvas Ads

By Ben Fontecchio • February 10, 2017

Since the debut of Canvas Ads in early 2016, many brands have leveraged this immersive ad unit to tell a deeper and more involved branding story. Here at Ampush, we do things a little differently. Our Media Analysts and Creative Team work side-by-side to experiment and A|B test DR…

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Cutting Edge Creative Best Practices for Performance MAI Ads

Cutting Edge Creative Best Practices for Performance MAI Ads

By Catherine Mazzocchi • October 24, 2016

As more brands embrace the app medium and Facebook continues to release new app install ad product features, Ampush’s Creative Team has seen increased questions from our partners on the latest creative best practices for their performance-focused Mobile App Install ads. At Ampush, campaign managers (Media Analysts) work closely with…

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Reactivating Gamers in a Post-Push Notification World

Reactivating Gamers in a Post-Push Notification World

By Andre Ficerai • October 21, 2016

Throughout the course of 2016, iOS and Android phone users are increasingly grouping apps into folders instead of leaving them on the home screen. More than 61% of smartphone users 18-34, and 41% of users 35-54, use app folders according to comScore. This can make your app’s notification…

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The Benefits of 360 Video on Facebook

The Benefits of 360 Video on Facebook

By Conner Cole • August 16, 2016

Facebook’s new 360 Video Ad unit is much more than a fun branding toy- it’s a new storytelling format that can bring viewers to a deeper level of a brand’s narrative, allowing them to “enter” the world of that ad. Ampush has long found that video ads can boost performance…

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Enhance Your Lead Nurturing Strategy with Facebook Ads

Enhance Your Lead Nurturing Strategy with Facebook Ads

By Elad Mehl • July 29, 2016

User shopping behavior, and digital behavior overall, is increasingly shifting to mobile and app usage- are your retargeting and lapsed user campaigns keeping pace? Ampush recommends our partners supplement their traditional lead nurturing strategy and retargeting efforts with Facebook advertising to effectively reach their lapsed audience, create a richer experience,…

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Combining the Powers of Facebook & Instagram to Drive Website Traffic

Combining the Powers of Facebook & Instagram to Drive Website Traffic

By Anna Parmelee • May 20, 2016

This week’s featured case study examines how Ampush helped a prominent newspaper publisher boost engagement with their digital news content by running cross-platform marketing across both Facebook and Instagram. Our partner was looking to leverage their mobile-friendly news app in order to drive traffic to high-quality news content and to increase app…

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Advanced Facebook Targeting: Website Custom Audiences 3.0

Advanced Facebook Targeting: Website Custom Audiences 3.0

By Lia Gallitano • May 6, 2016

Ampush recently integrated with Facebook’s new Website Custom Audiences (WCA 3.0) to help our partners target potential customers in new ways that are more granular and complex.  Adding WCA 3.0 to our audience targeting strategy helps brands better tailor their messages and delivers deeper insights into the customer…

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How We Use Facebook Video To Drive Conversions For Mobile Games

How We Use Facebook Video To Drive Conversions For Mobile Games

By Diana Mackie • April 25, 2016

Our Facebook Video for Mobile Gaming case study takes a look at how Ampush increased app installs and lowered the cost of acquisition for a strategy mobile game using Facebook Video Ads. Our partner wanted to launch a new gaming title, and looked to Ampush to drive most of their…

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Managing Risks vs Rewards: Facebook Bidding for Mobile App Install Campaigns

Managing Risks vs Rewards: Facebook Bidding for Mobile App Install Campaigns

By Jay Gleba • April 20, 2016

Understanding how users are acquired and paid for is a matter of survival for mobile app developers. Most marketers have a good grasp on how Facebook bidding affects their costs directionally, but to amplify performance and drive volume, we take our partners’ campaigns beyond basic bidding techniques and embrace strategic,…

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The Right Way To Approach Subscription Service Advertising

The Right Way To Approach Subscription Service Advertising

By Thomas Daffern • April 6, 2016

Subscription services are big business these days. Leveraging this model can lead to great revenue growth for e-commerce or entertainment brands as subscriptions represent a long-term, committed relationship with the consumer, which is more valuable than a one time transaction. According to a recent study by Retention Science,…

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