Facebook performance

Why Optimal Frequency is Key

Why Optimal Frequency is Key

By Anna Parmelee • March 23, 2016

When monitoring the performance of a brand’s ads, most marketers focus on “the classics”: click-through rate (CTR), conversion rate (CR), or cost per action (CPA). However, here at Ampush we take things to a, deeper, more insight-filled level by also monitoring an often overlooked performance metric: Frequency. We’ve found that…

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