The other day I bought a new pair of headphones, picked up some groceries for the week, and got a friend a present for her birthday. All in all, a pretty unremarkable series of purchases – except for the fact that I made all of these purchases directly from my…
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Whether you’re a user acquisition specialist at a large mobile gaming company or a marketing manager at a small business, Facebook advertising can be quite intimidating. The social juggernaut’s platform capabilities have grown extremely powerful, and there is a tremendous amount of knowledge required to wield them effectively. Facebook…
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Originally published on the KISSmetrics Blog Over 100 million hours of video are watched on Facebook each day– and for good reason. Video is eye-catching, engaging and, when used properly, is a great way to bring life to a product or brand. Combine this with the wealth of targeting options…
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