MAI campaigns

Cutting Edge Creative Best Practices for Performance MAI Ads

Cutting Edge Creative Best Practices for Performance MAI Ads

By Catherine Mazzocchi • October 24, 2016

As more brands embrace the app medium and Facebook continues to release new app install ad product features, Ampush’s Creative Team has seen increased questions from our partners on the latest creative best practices for their performance-focused Mobile App Install ads. At Ampush, campaign managers (Media Analysts) work closely with…

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Reactivating Gamers in a Post-Push Notification World

Reactivating Gamers in a Post-Push Notification World

By Andre Ficerai • October 21, 2016

Throughout the course of 2016, iOS and Android phone users are increasingly grouping apps into folders instead of leaving them on the home screen. More than 61% of smartphone users 18-34, and 41% of users 35-54, use app folders according to comScore. This can make your app’s notification…

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