MAI

Reactivating Gamers in a Post-Push Notification World

Reactivating Gamers in a Post-Push Notification World

By Andre Ficerai • October 21, 2016

Throughout the course of 2016, iOS and Android phone users are increasingly grouping apps into folders instead of leaving them on the home screen. More than 61% of smartphone users 18-34, and 41% of users 35-54, use app folders according to comScore. This can make your app’s notification…

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Successfully Launching a Media App on Facebook

Successfully Launching a Media App on Facebook

By David Lee • September 7, 2016

Apps are where it’s at these days. Brands and developers continue to add enhancements and features, feeding the consumer preference for apps over mobile web experiences. From ordering food, finding an apartment, making travel arrangements, to yes, entertaining oneself, apps rein supreme. Recent studies have found that on…

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