mobile apps

Cutting Edge Creative Best Practices for Performance MAI Ads

Cutting Edge Creative Best Practices for Performance MAI Ads

By Catherine Mazzocchi • October 24, 2016

As more brands embrace the app medium and Facebook continues to release new app install ad product features, Ampush’s Creative Team has seen increased questions from our partners on the latest creative best practices for their performance-focused Mobile App Install ads. At Ampush, campaign managers (Media Analysts) work closely with…

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Managing Risks vs Rewards: Facebook Bidding for Mobile App Install Campaigns

Managing Risks vs Rewards: Facebook Bidding for Mobile App Install Campaigns

By Jay Gleba • April 20, 2016

Understanding how users are acquired and paid for is a matter of survival for mobile app developers. Most marketers have a good grasp on how Facebook bidding affects their costs directionally, but to amplify performance and drive volume, we take our partners’ campaigns beyond basic bidding techniques and embrace strategic,…

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How Carousel Ads Can Drive Performance for Mobile Apps

How Carousel Ads Can Drive Performance for Mobile Apps

By Matrica Berg • March 16, 2016

Most marketers think e-commerce and retail when they hear mentions of Facebook’s Carousel Ads, but this creative unit can actually drive excellent performance for your mobile app advertising campaigns as well!   Carousel Ads Convey Messages Visually (& Impactfully) A picture is worth a thousand words,…

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