mobile gaming

Reactivating Gamers in a Post-Push Notification World

Reactivating Gamers in a Post-Push Notification World

By Andre Ficerai • October 21, 2016

Throughout the course of 2016, iOS and Android phone users are increasingly grouping apps into folders instead of leaving them on the home screen. More than 61% of smartphone users 18-34, and 41% of users 35-54, use app folders according to comScore. This can make your app’s notification…

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Targeting The Fastest Growing Mobile Gaming Audience: Women

Targeting The Fastest Growing Mobile Gaming Audience: Women

By Justin Teixeira • September 27, 2016

2016 marks the first time mobile gaming accounts for a larger share of total Gaming Industry revenues than PC gaming, with a 21.3% revenue increase according to Newzoo. For our mobile gaming partners, the time to scale their user acquisition campaigns has never been better. To drive the greatest…

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