performance advertising

4 Common Questions About Partnering With Ampush

4 Common Questions About Partnering With Ampush

By Kelly Lammerts • September 16, 2016

I help our vertical teams determine which brands are the best fit for Ampush and our managed solution approach. Along the way, I typically see four common questions about what partnering with Ampush entails. Here is an overview of what brands should know:   1. Is Ampush an agency? How…

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Ampush Extends Peak Performance with Creative Refreshes

Ampush Extends Peak Performance with Creative Refreshes

By Anna Parmelee • August 28, 2016

Facebook users spend an average of 20+ minutes on Facebook each day and are scrolling through content faster than ever – Facebook says teens consume content two and a half times faster than people in their 60s. This data tells us that posts get “old” quite fast. How can top…

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Why Optimal Frequency is Key

Why Optimal Frequency is Key

By Anna Parmelee • March 23, 2016

When monitoring the performance of a brand’s ads, most marketers focus on “the classics”: click-through rate (CTR), conversion rate (CR), or cost per action (CPA). However, here at Ampush we take things to a, deeper, more insight-filled level by also monitoring an often overlooked performance metric: Frequency. We’ve found that…

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