I help our vertical teams determine which brands are the best fit for Ampush and our managed solution approach. Along the way, I typically see four common questions about what partnering with Ampush entails. Here is an overview of what brands should know: 1. Is Ampush an agency? How…
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Facebook users spend an average of 20+ minutes on Facebook each day and are scrolling through content faster than ever – Facebook says teens consume content two and a half times faster than people in their 60s. This data tells us that posts get “old” quite fast. How can top…
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When monitoring the performance of a brand’s ads, most marketers focus on “the classics”: click-through rate (CTR), conversion rate (CR), or cost per action (CPA). However, here at Ampush we take things to a, deeper, more insight-filled level by also monitoring an often overlooked performance metric: Frequency. We’ve found that…
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