social media advertising

Making Mobile Advertising Profitable for E-commerce Businesses, Part 2

Making Mobile Advertising Profitable for E-commerce Businesses, Part 2

By Arjun Malhotra • August 18, 2015

In part one of our series on mobile social media advertising best practices for e-commerce businesses, we focused on driving app installs and in-app purchases through the use of mobile app engagement ads. For part two, let’s take a look at the opportunities – and challenges – associated with the…

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Beyond the Basics: Advanced Facebook Advertising Techniques

Beyond the Basics: Advanced Facebook Advertising Techniques

By Will Morel • June 23, 2015

Whether you’re a user acquisition specialist at a large mobile gaming company or a marketing manager at a small business, Facebook advertising can be quite intimidating. The social juggernaut’s platform capabilities have grown extremely powerful, and there is a tremendous amount of knowledge required to wield them effectively.   Facebook…

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