Subscription Service Advertising

Instagram Creative Strategy: Go Against the Grain

Instagram Creative Strategy: Go Against the Grain

By Vansh Talwar & Stephen Young • August 12, 2016

Despite the recent release of video-centric Instagram Stories, the primary Instagram feed remains largely filled with still images. Many brands quickly noted the high quality/high production value of most Instagram images and tailored their own Instagram creative strategy accordingly. Meanwhile, Ampush took the exact opposite approach for one partner’s…

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Enhance Your Lead Nurturing Strategy with Facebook Ads

Enhance Your Lead Nurturing Strategy with Facebook Ads

By Elad Mehl • July 29, 2016

User shopping behavior, and digital behavior overall, is increasingly shifting to mobile and app usage- are your retargeting and lapsed user campaigns keeping pace? Ampush recommends our partners supplement their traditional lead nurturing strategy and retargeting efforts with Facebook advertising to effectively reach their lapsed audience, create a richer experience,…

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The Right Way To Approach Subscription Service Advertising

The Right Way To Approach Subscription Service Advertising

By Thomas Daffern • April 6, 2016

Subscription services are big business these days. Leveraging this model can lead to great revenue growth for e-commerce or entertainment brands as subscriptions represent a long-term, committed relationship with the consumer, which is more valuable than a one time transaction. According to a recent study by Retention Science,…

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