What $4 Million Buys in Native Ads
January 29, 2014
Advertisers will pay $4 million in 2014 to show a 30-second ad to Super Bowl viewers. But as more eyes shift from television to mobile devices, is a 30 second, untargeted television ad still the best use of advertisers’ budgets? Native platforms, such as Facebook and Twitter, are at the center of the mobile shift, and have evolved to offer advertisers a larger, more targeted reach than television at a fraction of the price.