GREE is a global leader in developing and publishing free-to-play mobile social games. Previous hits on the App Store and Google Play include Crime City, Modern War, and Kingdom Age.
Acquire new users for the recently launched game Rage of the Immortals.
Facebook mobile app installs ads were used to reach people on mobile and drive new installs for the new game. The AMP marketing platform allowed GREE to rapidly scale and test ads while keeping costs below their CPI goals.
The large audience of Facebook and the effectiveness of mobile app ads as well as AMP’s ad management tools enabled GREE to scale new user acquisition 10X over a single weekend.