The customer is a major music streaming service that offers free, personalized music streaming and automated music recommendation service, available on both mobile devices and desktop.
The customer wanted to use Twitter to efficiently and effectively drive new mobile app installs, and acquire new customers, in a short amount of time.
• The creative team generated hundreds of creative options for App Cards on Twitter
· All campaign management was automated using Ampush’s AMP for Twitter tool
· AMP for Twitter supports bulk launching of ads, providing the scale the customer desired
· AMP for Twitter analytics and automatic optimization minimized CPI
· AMP for Twitter derives real-time trends via Twitter API to drive thousands of optimization decisions per day
· Our analysts homed in on the best-performing ads to test holiday-themed ads, ads focusing on specific moments during the day, and ads tied to different genres of music
Working with Ampush, the major music streaming service was able to achieve an average 4.6X increase in volume month-over-month, with a minimal 14% increase in CPI.