Their Story
Peloton Cycle is a cutting edge fitness technology company that recently launched a high-tech spin bike equipped with a cloud-based console for instructional video streaming.
Goal
To generate online sales of their flagship product, The Peloton Bike.
Execution
Facebook video ads along with custom audiences and lookalike audiences targeting were used to retarget people who had visited Peloton Cycle’s website, as well as people who did not but shared similar characteristic.
Results
Peloton Cycle lowered their cost per checkout and cost per add to cart.
